Mobile listing with top filters and quick add: +15% add to cart
Commentary byLiftArchiveOur analysis, not theirsA redesigned mobile listing page with category banners and filters at the top, plus quick-view and add-to-cart buttons on product cards, raised add-to-cart actions by 15%.
ConvertPolo ran this test for Kisah, a men's ethnic wear brand, and it was published as a VWO case study.
The changes shipped together, so the lift belongs to the redesign as a whole.
- Add-to-cart actions: +15%. More shoppers added items while browsing.
- Filter bar clicks: +34.09%. Moving filters into view made people use them more.
- Product page visits: +9.9%. Shoppers explored more products, even with quick add available.
- This is a bundled result, and no purchase or revenue figure was shared for this test alone. No sample size or duration was given either.
The change
Filters move from the bottom to the top, with banners and quick add added.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Products sat in a simple two-column grid, with filter options placed at the bottom of the screen.
Variant
Category banners and filters moved to the top of the page. Product cards gained quick-view and add-to-cart buttons.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Filters at the bottom of a mobile screen are easy to miss. At the top, they help shoppers narrow a large range fast.
- Category banners give quick paths into kurtas, sherwanis and other groups without scrolling.
- Quick add removes a page load for shoppers who already know what they want.
Caveats: Several changes were bundled, so no single element can take credit. The source shares engagement metrics only, with no sample size, duration or purchase impact for this test.
Who ran it
ConvertPolo ran this test for Kisah and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on ConvertPolo →
How to run this test on your store
- Hypothesis
- If we move filters and category banners to the top of the mobile listing and add quick add to cards, then more shoppers will add to cart because finding and adding items takes fewer steps.
- Primary metric
- Add-to-cart rate
- Guardrails
- Conversion rate
- Revenue per visitor
- Product page visits
- Who should test it
- Stores with wide ranges where shoppers need to narrow choices on mobile. Test the pieces one at a time if you want to know which change drives the result.
Questions
Where should filters go on a mobile collection page?
Usually near the top, in view without scrolling.
A sticky filter bar is another common option to test.
Why did product page visits go up when quick add was added?
Better filters and banners likely led more shoppers to products they wanted to look at closely.
Quick add only replaces the product page for some shoppers.
Is add to cart a good main metric?
It is an early signal. Confirm with purchases or revenue, since not every add turns into an order.
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