Model lifestyle photos on a product page: +25% conversion
Test run byElevate_abTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsAdding lifestyle photos of a model wearing the Gelyu Harem Pants lifted the product page's conversion rate from 2.24% to 2.81% (+25.45%).
Kidoriman, a streetwear brand with a Japanese influence, ran the test with the Elevate A/B Testing app.
It was published as an Elevate A/B success story.
- Conversion rate: 2.24% on control vs 2.81% with model photos, a relative lift of about 25%.
- Revenue: Elevate estimates about $36,570 extra per 100,000 visitors.
- Monthly gain: the vendor projects over $200,000 a month by applying the lift to about 550,000 site-wide visitors. The test covered one product page, so treat this as an upper bound at best.
The change
Lifestyle photos of a model wearing the pants are added to the gallery.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The Gelyu Harem Pants page showed the product on its own, with no model.
Variant
The same page added lifestyle photos of a model wearing the pants.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Harem pants have an unusual cut. Seeing them on a person shows how they fit and drape.
- Lifestyle shots act as a styling guide, showing what to wear them with.
- Shoppers can picture themselves in the pants, which builds desire.
Caveats: This covered a single product, and no sample size, duration or significance was shared. The revenue projection applies one page's lift to all site traffic, so it overstates the likely gain.
Who ran it
Elevate_ab ran this test for Kidoriman and published the results (Elevate A/B success story). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Elevate_ab →
How to run this test on your store
- Hypothesis
- If we add photos of a model wearing the product, then conversion will rise, because shoppers can judge fit and style before buying.
- Primary metric
- Conversion rate
- Guardrails
- Add-to-cart rate
- Return rate
- Revenue per visitor
- Who should test it
- Apparel stores that show garments flat or on their own, especially for unusual cuts. If your pages already have on-model photos, expect a smaller effect.
Questions
Do on-model photos increase apparel sales?
They often do. Kidoriman saw conversion rise about 25% when it added photos of a model wearing its harem pants.
Are vendor revenue projections reliable?
Treat them with care. Here a single product's lift was applied to all site traffic, which overstates the gain.
Can on-model photos reduce returns?
They may, since shoppers see fit more clearly.
Track return rate alongside conversion when you test them.
Similar tests
@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon