Elevate_ab
Testing and CRO tool · elevateab.com
8 A/B tests with real results, shared by Elevate_ab.
A
→B
+25% conversion
Model lifestyle photos on a product page
Product pageProduct images & gallery
A
→B
+17.5% conversion
Full-width product description layout
Product pageLayout, fonts & visual design
A
→B
conversion nearly doubled
30% price cut on a keto spread
Product pagePricing, discounts & savings display
A
→B
+8.47% revenue per visitor
Most expensive bundle shown first
Product pageBundles & quantity breaks
A
→B
+44% conversion
Sandal shown worn in a lifestyle photo
Product pageProduct images & gallery
A
→B
+8.4% revenue/visitor
Second product image moved to the lead slot
Product pageProduct images & gallery
A
→B
add-to-cart rate fell
Green instead of pink CTA buttons
Site-wideAdd-to-cart & CTA buttons
A
→B
more orders, lower profit per visitor
$5 price cut on a bottle
Product pagePricing, discounts & savings display
LiftArchive covers 8 A/B tests that Elevate_ab has published. Each page has our own summary and commentary, with a link to the original case study. Most are on product page (7), site-wide (1).