Featsocks Mystery Box as one quiz page: +21% orders
Test run byConversion FanaticsCRO agency
Commentary byLiftArchiveOur analysis, not theirsPutting the Featsocks Mystery Box subscription on one quiz-style page lifted order conversion by 21%, to 2.33%.
Conversion Fanatics ran this test for the sock brand over 7 days.
Cart views rose 64% and revenue per visitor rose 19%.
- Order conversion reached 2.33%, a 21% lift, at 99% confidence.
- Cart views rose 64%, so far more shoppers got through the selection step.
- Revenue per visitor rose 19%.
The change
Six dropdown products merged into one quiz with live pricing
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The Mystery Box subscription was split across six separate products. Shoppers made their choices through dropdown menus.
Variant
One quiz-style page brought all the options together. Choices were large tap targets instead of dropdowns, and the price updated with each selection.
Why it likely won
Our reading of the result, not the practitioner's claim.
- One page means shoppers don't have to compare six products to find the right one.
- Tap-friendly buttons are easier on a phone than dropdowns, and they cut clicks.
- Live pricing shows the cost before the cart, so there are fewer surprises.
Caveats: The test ran for only 7 days and no sample size was shared. The page replaced dropdowns, merged products and added live pricing in one go, so the lift belongs to the redesign as a whole.
Who ran it
Conversion Fanatics ran this test for Featsocks and published the results (Conversion Fanatics blog case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Conversion Fanatics →
How to run this test on your store
- Hypothesis
- If we combine our subscription options into one quiz-style page with tap-friendly choices and live pricing, then more shoppers will order because they reach the right box faster.
- Primary metric
- Order conversion rate
- Guardrails
- Revenue per visitor
- Quiz drop-off by step
- Subscription cancellations
- Who should test it
- Subscription or box brands where one offer is split into many products or configured through dropdowns. It matters less when there are only one or two options to choose from.
Questions
Do product quizzes increase conversion?
For Featsocks, moving a subscription box into one quiz-style page lifted orders by 21%.
A quiz helps most when shoppers face many options.
Are buttons better than dropdowns for product options?
On mobile, buttons are often easier because every option is visible and one tap away.
Featsocks replaced dropdowns with tap-friendly choices as part of this win.
Should the price update as shoppers choose options?
Live pricing was part of the winning Featsocks page.
Showing the price as it changes avoids a surprise at the cart.
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