Conversion Fanatics
CRO agency · conversionfanatics.com
38 A/B tests with real results, shared by Conversion Fanatics.
A
→B
+11% orders on desktop
'Help me choose' scent lightbox
Product pageVariant, size & option selectors
A
→B
+53% mobile orders
'Smells Like' recap by the scent picker
Product pageVariant, size & option selectors
A
→B
+1,479.6% click-through
'Add to cart to reveal your discount'
Product pagePricing, discounts & savings display
A
→B
+57% conversion
Pink add button on a black and grey store
Site-wideAdd-to-cart & CTA buttons
A
→B
almost +12% checkouts
Flat category menu instead of dropdowns
Navigation & menuNavigation & mega menus
A
→B
+26% sales conversions
Return and warranty benefit icons
Product pageTrust badges & security seals
A
→B
+6% sales conversions
McAfee Secured and other trust badges
Site-wideTrust badges & security seals
A
→B
+64% sales conversions
Recommendations cut to 5 in a carousel
Product pageUpsells & cross-sells
A
→B
+36.6% mobile conversions
Expanded key product options on mobile
Product pageVariant, size & option selectors
A
→B
+35.4% sales
Kit page rework with radio buttons and 'Buy Now'
Product pageVariant, size & option selectors
A
→B
over +100% sales
Product image under membership pricing table
CheckoutProduct images & gallery
A
→B
+84.7% conversions for a clothing store
Zoom on product images
Product pageProduct images & gallery
A
→B
+20% conversion, +40% revenue/visitor
Cleaner skincare catalog grid
Collection pageProduct cards & quick add
A
→B
+25.1% conversions
Hiding bulk savings on quantity options
Product pagePricing, discounts & savings display
A
→B
+38.6% orders
Category page redesign with filters
Collection pageFilters, sorting & site search
A
→B
+70.5% revenue per visitor
Bulk discount banner after add to cart
CartPricing, discounts & savings display
A
→B
+12% revenue per visitor
Clearer subscribe-and-save selector
Product pageSubscriptions & subscribe-and-save
A
→B
+35% conversion
Build-your-own box options on product page
Product pageVariant, size & option selectors
A
→B
+81.4% purchases
'Add To Cart' instead of 'Add To Bag'
Product pageAdd-to-cart & CTA buttons
A
→B
+19.2% desktop orders
Security seals next to the order total
CheckoutTrust badges & security seals
A
→B
+26% conversion
Dr. Axe smaller homepage hero, best sellers higher
HomepageHero & above-the-fold section
A
→B
+18.73% orders
Featsocks clearer mobile search bar
Navigation & menuFilters, sorting & site search
A
→B
+21% orders
Featsocks Mystery Box as one quiz page
Product pageProduct finder quizzes
A
→B
+12% to +40% sales
Beauty Box 5 offer page testing program
Landing pageHeadlines, product titles & copy
A
→B
+16.1% purchases
Price removed from buy-now step
Product pagePricing, discounts & savings display
A
→B
+12.2% orders
Intro text matched to chosen use case
Collection pageHeadlines, product titles & copy
A
→B
take rate 35% to 66%
Subscription discount on the first order
CheckoutSubscriptions & subscribe-and-save
A
→B
+41% conversions
Urgency message above and below the order form
Product pageSales, urgency & limited-time offers
A
→B
+183.3% conversions
Intimate couple image in an advertorial
Landing pageAdvertorials, listicles & presell pages
A
→B
CPA ~$80 to ~$10
Buy-one-get-one first subscription order
Landing pagePricing, discounts & savings display
A
→B
CPA ~$25 to ~$13
'Double Your First Order' subscription offer
Landing pagePricing, discounts & savings display
A
→B
+8% orders
Info popup, quantity step and add-ons in meal box flow
Product pageSubscriptions & subscribe-and-save
A
→B
+95% revenue per visitor
Mobile dropdown menu with left logo
Navigation & menuNavigation & mega menus
A
→B
+22.8% revenue per visitor
Skin-type comparison table on kit page
Product pageComparison charts & tables
A
→B
+16% orders
Product page carousel, zoom and reviews moved up
Product pageProduct images & gallery
A
→B
about -4% conversions
Expanding all product options on mobile
Product pageVariant, size & option selectors
A
→B
lost by a large margin
Full redesign of luxury skincare kit page
Product pageLayout, fonts & visual design
A
→B
32% worse
Urgency message only above the order button
Product pageSales, urgency & limited-time offers
LiftArchive covers 38 A/B tests that Conversion Fanatics has published. Each page has our own summary and commentary, with a link to the original case study. Most are on product page (21), landing page (4), checkout (3).