Product page redesign at Daily Sale: +63% revenue per visitor
Commentary byLiftArchiveOur analysis, not theirsA redesigned product page lifted Daily Sale's revenue per visitor from $0.23 to $0.37, a 63% gain.
Shivook built and ran the test, and it was published as an ABConvert case study.
Several layout changes shipped together, so the gain belongs to the whole page, not to any one change.
- Revenue per visitor rose from $0.23 to $0.37 (+63%). The tool reported a 100% probability to beat control.
- Conversion rate rose from 0.38% to 0.48%.
- Average order value rose from $56.41 to $69.80.
- This was a bundled change, so no single element can take credit.
The change
Bigger image grid, price by the title, and reassurance under the buy buttons.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The product page had a thumbnail rail beside the main image, the purchase controls alongside, and the description below.
Variant
A larger image grid replaced the thumbnail rail, and the price moved next to the title. Delivery, returns and payment details sat directly under the buy buttons.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Daily Sale sells discounted goods, so putting the price by the title makes the deal clear right away.
- A bigger image grid shows more of the product without extra clicks.
- Delivery, returns and payment details right under the buy buttons answer common doubts at the moment of decision.
Caveats: Bundled whole-page test, so no single change is isolated. Traffic was split unevenly (46,439 vs 28,861 visitors) over a short 10-day window, June 16 to 25, 2026.
Who ran it
Shivook ran this test for Daily Sale and published the results (ABConvert case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Shivook →
How to run this test on your store
- Hypothesis
- If we show a larger image grid, place the price beside the title and put reassurance under the buy buttons, then revenue per visitor will rise because the deal and the risk-reducers are clear at the point of purchase.
- Primary metric
- Revenue per visitor
- Guardrails
- Add-to-cart rate
- Return rate
- Page load speed on mobile
- Who should test it
- High-traffic stores, especially discount or deal-led ones, whose product pages hide the price or reassurance. If your page already keeps these near the buy button, expect a smaller effect.
Questions
Where should the price go on a product page?
Close to the title is a common choice, so shoppers see the price without hunting.
In this bundled test, it was one of several changes that lifted revenue per visitor.
Should shipping and returns info sit under the add-to-cart button?
Placing it there answers doubts when shoppers are deciding.
Test it on your own page, since this result came from several changes together.
Similar tests
@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon