S
Shivook
CRO agency
4 A/B tests with real results, shared by Shivook.
A
→B
+32.7% RPV
Sales page instead of collection page for ad traffic
Landing pageAd-to-page message match
A
→B
+24% revenue per visitor
Benefits next to the buy button
Product pageLayout, fonts & visual design
A
→B
+63% revenue per visitor
Product page redesign at Daily Sale
Product pageProduct images & gallery
A
→B
revenue per visitor fell ~34%
Sales page with products at the top
Landing pageAd-to-page message match
LiftArchive covers 4 A/B tests that Shivook has published. Each page has our own summary and commentary, with a link to the original case study. Most are on product page (2), landing page (2).