No search bar, clearer zoom on mobile product page: +12% conversion
Commentary byLiftArchiveOur analysis, not theirsRemoving the search bar from Attrangi's mobile product page and making the zoom control easier to see lifted conversion rate by 12% and revenue by 15.58%.
ConvertPolo ran this test for Attrangi, and it was published as a VWO case study.
Both changes shipped together in one variant, so the lift belongs to the pair, not to either change alone.
- Zoom interactions: +16.19%. More shoppers looked closely at the product images.
- Conversion rate: +12%. More mobile product page visitors went on to buy.
- Revenue: +15.58%. The gain held through to money, not just clicks.
- Bundled: removing search and boosting zoom were tested as one variant, so we can't say which did the work.
The change
Search bar removed and zoom made obvious on the mobile product gallery
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mobile product page kept a search bar on screen at all times. The zoom icon on the product images was small and easy to miss.
Variant
The search bar was taken off the product page. The zoom control was made more prominent so shoppers could see they could enlarge the images.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Before the test, ConvertPolo saw the always-visible search bar pulling attention away from the product. Taking it off may have kept shoppers focused on the item in front of them.
- On a small screen, a clear zoom control lets shoppers check detail and finish, which matters for jewelry and clothing.
- Getting a close look at the product may answer quality questions that would otherwise stop a purchase.
Caveats: Two changes were bundled into one variant. Sample size, test length and confidence level were not shared, and the result is vendor-published.
Who ran it
ConvertPolo ran this test for Attrangi and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on ConvertPolo →
How to run this test on your store
- Hypothesis
- If we remove the search bar from the mobile product page and make the zoom control obvious, then more visitors will buy, because they stay focused on the product and can inspect it closely.
- Primary metric
- Mobile product page conversion rate
- Guardrails
- Revenue per visitor
- Site search usage and exits from the product page
- Bounce rate
- Who should test it
- Stores where product detail drives the decision, like jewelry, fashion or home decor, and where analytics show search clicks pulling shoppers off product pages. It probably won't help stores where shoppers often jump between many products through search.
Questions
Should I remove the search bar from product pages?
Maybe on mobile, if it takes up space and pulls attention from the product.
Test it, and watch whether shoppers who need search still find it in the header or menu.
Does product image zoom increase conversions?
In this test, making zoom easier to find came with 16.19% more zoom use and a 12% conversion lift.
It was bundled with removing search, so the zoom effect alone isn't known.
How do I make zoom more noticeable on mobile?
Use a larger, clearly labeled icon on the main image, or support tap-to-zoom with a short hint.
Check that it doesn't cover the product itself.
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