Hire an expert★Top CRO tools
Winning testsTests that lost
Hire an expert
TestsReal A/B test results by page and vertical
All test results →
Ecommerce
All ecommerce tests1260Winning testsTests that lostTest ideas698Every vertical1824
By page
Product page493Cart97Checkout67Collection page145Homepage133Landing page70Navigation & menu60Post-purchase27
SaaS
All SaaS tests238Landing page56Homepage31Pricing page29Signup page22Onboarding19
Lead-gen
All Lead-gen tests238Landing page98Lead form45Homepage23Email22Site-wide17
Apps
All app tests88Paywall72App onboarding9App retention7App CRO overviewARPU calculatorApp icon generator
Featured win
A
→
B
+$182k monthly revenueAdded bundle options directly on the product page
Ecommerce, SaaS, lead-gen and app tests in one database. Share a test →
ElementsReviews, pricing, images, menus and more
All elements →
Trust and proof
Reviews & star ratings87Social proof, authority & press81UGC & product video30Money-back guarantee & returns52Trust badges & security seals57Bestseller badges & product labels45
Offers and pricing
Pricing, discounts & savings display126Bundles & quantity breaks51Upsells & cross-sells112Subscriptions & subscribe-and-save54Free shipping thresholds & shipping price38Countdown timers23
Layout and content
Product images & gallery100Hero & above-the-fold section76Headlines, product titles & copy132Sticky add-to-cart bars37Navigation & mega menus128Shipping & delivery messaging83
All 44 elements → · Browse by page type →
GuidesLearn CRO, A/B testing and the stats
CRO guide →
Learn
CRO guideA/B testing guideThe CRO processStatistical significanceA/B testing mistakesCRO glossary (A-Z)
By topic
SaaS CROLead-gen CROConversion psychologyConversion copywritingPersonalizationEcommerce UX
Calculators and templates
Significance calculatorSample size calculatorSRM checkerConversion rate calculatorFree CRO templatesEcommerce CRO checklist
ToolsTesting, research and page-building tools
All tools →
Testing tools
CRO software leaderboardA/B testing toolsShopify A/B testing appsExperimentation platformsAI A/B testing toolsPersonalization toolsAll tools
Testing tool reviews
Optimizely reviewVWO reviewAB Tasty reviewConvert reviewIntelligems reviewOptimizely vs VWO
Customer research
Customer research toolsUser testing toolsSurvey toolsHeatmap toolsSession replay toolsMessage testing (Wynter)
Pages and forms
Landing page buildersShopify page buildersQuiz funnel buildersMulti-step formsUnbounce reviewShopify review apps
Free LiftArchive tools
LiftVerdict™ significanceLiftTimer™ sample sizeLiftARPU™ ARPU calculatorLiftIcon™ app iconsUse LiftArchive with AI
ResearchOur data, statistics and benchmarks
All research →
Original research
A/B test win rateTests that lostBiggest winsMost-tested elementsApp test win rate
Statistics and benchmarks
A/B testing statisticsEcommerce conversion rateConversion rate by industryShopify conversion rateCart abandonment rate
About the data
All researchTests by industryAgencies that publish testsHow we collect testsUse the data with AI
+Submit a test
X

XBanker

Company (in-house test)

2 A/B tests with real results, shared by XBanker.

A
→
B
Control beat treatment by 85.51% relative
Two-column landing page redesign lost to the placeholder by 85.51%
Landing page
A
→
B
control won by 51.52%
Colorful two-column lender landing page lost
Landing page

LiftArchive covers 2 A/B tests that XBanker has published. Each page has our own summary and commentary, with a link to the original case study.