M
MECLABS
Research publisher
17 A/B tests with real results, shared by MECLABS.
A
→B
+68% order completions
Eight-step checkout cut to one step
CheckoutCheckout steps, fields & flow
A
→B
+13.83% sales
Hero image and value copy on final checkout
CheckoutHero & above-the-fold section
A
→B
+36.5% completions
Vacation cart cut to one Checkout button
CartAdd-to-cart & CTA buttons
A
→B
+36% bookings
Two-step billing form made one vertical form
CheckoutCheckout steps, fields & flow
A
→B
+20% orders
Category page with key details and clearer layout
Collection pageLayout, fonts & visual design
A
→B
+29% conversion
Unnecessary checkout steps removed
CheckoutCheckout steps, fields & flow
A
→B
+19% conversion
Checkout that explains why it asks for each detail
CheckoutCheckout steps, fields & flow
A
→B
+17% subscription conversion
Value message in every checkout step
CheckoutHeadlines, product titles & copy
A
→B
+$500,000 a year
Cart reassurance aimed at real buyer worries
CheckoutTrust badges & security seals
A
→B
+40% subscriptions
Cleaner, on-brand checkout with no navigation
Checkout
A
→B
+11% clickthrough
'Get Started Now' vs 'Start Free Trial' button
Landing page
A
→B
+43% upgrades
Value-first trial-end upgrade page with offer
Onboarding
A
→B
fewer people continued
Founder video on a subscription offer page
Landing page
A
→B
-29% subscriptions
One-page accordion checkout vs three steps
Checkout
A
→B
about 15% fewer subs
Plan options in a dropdown vs radio buttons
Pricing page
A
→B
-26% clickthrough
'Try Now' vs 'Start Free Trial' button copy
Landing page
A
→B
about -80% clicks
'Top 10 insights' email copy vs general copy
Email
LiftArchive covers 17 A/B tests that MECLABS has published. Each page has our own summary and commentary, with a link to the original case study. Most are on checkout (9), landing page (3), cart (1).