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B
+$182k monthly revenueAdded bundle options directly on the product page
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H

Hotjar

Company (in-house test)

2 A/B tests with real results, shared by Hotjar.

A
→
B
+26% feature use
Hotspot vs tooltip for a new feature
Onboarding
A
→
B
users 26% likelier to install
Experience-based onboarding checklist
Onboarding

LiftArchive covers 2 A/B tests that Hotjar has published. Each page has our own summary and commentary, with a link to the original case study.