EF
Ezra Firestone
Independent marketer
6 A/B tests with real results, shared by Ezra Firestone.
A
→B
+$0.20 per visitor
'$16.50 off' vs '21% off' on an upsell
Post-purchaseUpsells & cross-sells
A
→B
13.59% vs 10.3% take rate
'$6 off' vs '15% off' on an upsell
Post-purchaseUpsells & cross-sells
A
→B
28% take rate
Same-product upsell on a product launch
Post-purchaseUpsells & cross-sells
A
→B
+10% clicks, +9% conversion
Sticky footer add-to-cart on mobile
Landing pageSticky add-to-cart bars
A
→B
one more unit beat two, $5.32 vs $3.91 per visit
Post-purchase upsell
Post-purchaseUpsells & cross-sells
A
→B
$0.26 less per visit
Downsell size choice vs fixed 4oz jar
Post-purchaseUpsells & cross-sells
LiftArchive covers 6 A/B tests that Ezra Firestone has published. Each page has our own summary and commentary, with a link to the original case study. Most are on post-purchase (5), landing page (1).