Milos
@CROguy_ · CRO for $200k–$1M/month stores
Milos has shared 11 measured test results and 20 ideas on X. Most of their results are on product page (7), cart (2), checkout (1).
11measured results
10–1won vs lost or flat
20ideas to test
$117,797biggest est. monthly gain
A
→B
+17.88% revenue per visitor
Added a carousel of the most popular collections at the top of the homepage
HomepageProduct images & gallery
A
→B
+$55,000/month
Added an image in checkout showing social proof, return policy and financing
CheckoutSocial proof, authority & press
A
→B
+50% revenue per visitor
Product page rebuild: emotional headline, lifestyle images, plain-language benefits, trust and urgency under the add-to-cart
Product pageSales, urgency & limited-time offers
A
→B
Conversion rate 2.1% to 2.8%
Product page redesign: single product focus, benefit headline, press mention, rating, objection bullets
Product pageReviews & star ratings
A
→B
+15.26% revenue per visitor
Tested a leather strap vs a mystery box as the cart drawer upsell
CartUpsells & cross-sells
A
→B
Conversion rate 2.1% to 3.2%
Page redesign: emotive value proposition, better images, benefits, social proof, guarantee, CTA above the fold
Product pageSocial proof, authority & press
A
→B
+128.46% revenue per visitor
Rebuilt the best-seller product page
Product pageLayout, fonts & visual design
A
→B
+9.26% revenue per visitor
Added express checkout buttons (Shop Pay, PayPal, Apple Pay) under the buy box on the product page
Product pagePayment icons, express checkout & BNPL
A
→B
Positive lift (no number given)
Changed the order of cart upsells
CartUpsells & cross-sells
A
→B
+81% conversion rate
Product page redesign: lifestyle image, benefit headline, 4 bullets, testimonials, bundles
Product pageReviews & star ratings
A
→B
-52.38% revenue per visitor
Changed a 2-pack offer to 'Buy 2 Get 1 Free' at the same price
Product pageBundles & quantity breaks
A
→B
Idea, no result yet
Hero redesign: outcome headline, benefits, guarantee and press logos (Vivoflex)
Landing pageReviews & star ratings
A
→B
Idea, no result yet
Add a 'who this is for / not for' section to the product page
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Show an exact delivery date near the buy button
Product pageShipping & delivery messaging
A
→B
Idea, no result yet
Hero redesign: bright product photo, benefit headline, proof above the fold
HomepageMoney-back guarantee & returns
A
→B
Idea, no result yet
Hero redesign: benefit headline, trust ticks and guarantee (Qure)
HomepageReviews & star ratings
A
→B
Idea, no result yet
Fix 'no results' site searches with synonyms
Navigation & menuFilters, sorting & site search
A
→B
Idea, no result yet
Make subscription the default and tuck the one-time option away
Product pagePricing, discounts & savings display
A
→B
Idea, no result yet
Turn on Shopify checkout tipping
CheckoutCheckout steps, fields & flow
A
→B
Idea, no result yet
Show the compare-at price before the sale price
Product pageSales, urgency & limited-time offers
A
→B
Idea, no result yet
Hero redesign: reviews, benefit headline and product shot (Partake)
HomepageReviews & star ratings
A
→B
Idea, no result yet
Rename shipping options to delivery times
CheckoutShipping & delivery messaging
A
→B
Idea, no result yet
Remove unneeded checkout fields
CheckoutCheckout steps, fields & flow
A
→B
Idea, no result yet
Stack several reward milestones in the cart progress bar
CartShipping & delivery messaging
A
→B
Idea, no result yet
Above-the-fold layout: proof, tagline, outcome headline, CTA, guarantee
Landing pageSocial proof, authority & press
A
→B
Idea, no result yet
Replace 'shipping calculated at checkout' with a reassurance line
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Show units sold instead of a low review count
Product pageReviews & star ratings
A
→B
Idea, no result yet
Put a product video in the image gallery
Product pageUGC & product video
A
→B
Idea, no result yet
Product page above-the-fold: lifestyle photo, benefit title, bundle offers
Product pageBundles & quantity breaks
A
→B
Idea, no result yet
Hero redesign: problem-solving headline for a cat feeder (PurrHeaven)
Landing pageTrust badges & security seals
A
→B
Idea, no result yet
Default to a 3-month subscription with extra gifts
Product pageSubscriptions & subscribe-and-save