Mobile dropdown menu with left logo: +95% revenue per visitor
Test run byConversion FanaticsCRO agency
Commentary byLiftArchiveOur analysis, not theirsMoving the mobile logo to the left and folding all site links into a dropdown menu lifted revenue per visitor by 95%.
Conversion Fanatics ran this test for an online seller with an order and upsell funnel.
Completed orders rose 76% after 486 sales in the variant.
- Revenue per visitor: up 95%.
- Completed orders: up 76%.
- Visits to the upsell page: up 68%.
- Smaller gains earlier in the funnel: product page clicks up 21%, order button clicks up 6%, order page visits up 4%.
The change
The variant moves the logo left and folds all links into a dropdown.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mobile page had a centered logo with every site link shown at the top. The layout looked a little broken on mobile.
Variant
The logo moved to the left and the links were grouped into a standard dropdown menu.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Hiding the links in a dropdown removed distractions, so the main path to buying stood out.
- A left logo and dropdown menu is a layout mobile shoppers already know, which makes the page feel easier to use.
- Fixing a cluttered, oddly formatted header may also have made the business look more trustworthy.
Caveats: The store type was not stated and the site may be a single-product funnel, so results may not carry over to large catalogs. No confidence level or duration was given.
Who ran it
Conversion Fanatics ran this test for an online seller with an order and upsell funnel (product type not stated) and published the results (Conversion Fanatics blog case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Conversion Fanatics →
How to run this test on your store
- Hypothesis
- If we move our mobile links into a dropdown menu and put the logo on the left, then more mobile visitors will buy because the path to purchase has fewer distractions.
- Primary metric
- Revenue per visitor (mobile)
- Guardrails
- Completed orders
- Menu usage and site search use
- Bounce rate
- Who should test it
- Sites whose mobile header shows many links or looks cluttered, especially funnels with one main action. Stores with large catalogs may need visible navigation, so a hidden menu could hurt there.
Questions
Is a hamburger menu better on mobile?
For a site with one main goal, it often is, because it removes distractions.
In this test, a dropdown menu lifted revenue per visitor by 95%.
Where should the logo go on a mobile site?
Left-aligned logos with a menu icon on the other side are a common mobile pattern.
Here the logo moved left as part of the change, so its effect alone is unknown.
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