Info popup, quantity step and add-ons in meal box flow: +8% orders
Test run byConversion FanaticsCRO agency
Commentary byLiftArchiveOur analysis, not theirsAdding a 'More Info' popup, a quantity step and a pre-checkout add-on step to a meal box order flow lifted completed orders by 8% and revenue by 8%.
Conversion Fanatics ran this test for a monthly custom meal box company.
Several changes shipped together, so the lift belongs to the whole new flow, not one element.
- Completed orders: up 8%.
- Revenue: up 8%.
- Visits to the checkout page: up 117%. Far more people reached checkout, though most of that gain did not turn into orders.
- Double orders: up 22%, and standard box selections rose 16%.
The change
The variant adds an info popup, a quantity and double-order step, and an add-on step.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
A simple three-step flow: choose ingredients, choose how often to receive the box, then check out.
Variant
Step one gained a 'More Info' link that opened a popup with details and a select button. A quantity step offered 24 meals every 30 or 60 days plus a double-order option, and a final step before checkout let shoppers add one of three extra items to each monthly box.
Why it likely won
Our reading of the result, not the practitioner's claim.
- The popup gave detail on each choice without cluttering the first step, which may have made shoppers more confident in what they were ordering.
- Putting a select button inside the popup saved shoppers from closing it and hunting for the option.
- The double-order and add-on steps gave willing buyers easy ways to spend more, which supports the revenue gain.
- Each new step was simple to answer, so the extra steps likely added little friction.
Caveats: Bundled test: the popup, quantity step and add-on step were tested together, so no single change can take credit. No sample size, duration or confidence level was shared.
Who ran it
Conversion Fanatics ran this test for a monthly custom meal box company and published the results (Conversion Fanatics blog case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Conversion Fanatics →
How to run this test on your store
- Hypothesis
- If we add short product details on demand plus simple quantity and add-on steps to our subscription flow, then completed orders and revenue will rise because shoppers will understand their choices and find easy ways to order more.
- Primary metric
- Completed orders
- Guardrails
- Revenue per visitor
- Checkout abandonment rate
- Subscription cancellations in the first 60 days
- Who should test it
- Subscription box and build-your-own-box businesses with a short order flow. It probably won't help if your flow already has many steps or shoppers rarely want more than the base box.
Questions
Does adding steps to an order flow always hurt conversion?
Not always. Here, extra steps that were simple to answer came with more completed orders, though the changes were tested as a bundle.
Should product details go on the page or in a popup?
A popup keeps the main step clean while letting curious shoppers dig in.
Add a select button inside it so they can choose without closing it.
How do I raise order value in a subscription flow?
Offer easy options like doubling the order or adding an extra item before checkout.
Watch early cancellations to make sure bigger orders stick.
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