Hiding bulk savings on quantity options: +25.1% conversions
Test run byConversion FanaticsCRO agency
Commentary byLiftArchiveOur analysis, not theirsRemoving the savings messages from quantity options lifted conversions by 25.1%.
Conversion Fanatics ran this test for a seller of a tangible product bought in large quantities.
A second version that showed the price per unit also beat the control, by 12.9%.
- No-text version: conversions up 25.1% over the control.
- Per-unit price version: conversions up 12.9% over the control.
- Both versions beat the savings display, which suggests the savings text was holding sales back.
The change
The variant drops the savings text from each quantity option.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Quantity options that showed how much shoppers would save as their order size grew.
Variant
Quantity options that showed only the quantity and price, with no savings or per-unit details. A third version showed the price per unit instead.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Savings messages on every option may have cluttered the choice and slowed shoppers down.
- Stressing savings can make the base price feel inflated, which may raise doubt.
- A plain list of quantities and prices is quick to compare, so shoppers could pick and move on.
Caveats: No sample size, duration or confidence level was shared, and the product type was not named.
Who ran it
Conversion Fanatics ran this test for a seller of a tangible product bought in large quantities and published the results (Conversion Fanatics blog case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Conversion Fanatics →
How to run this test on your store
- Hypothesis
- If we remove savings text from quantity options and show only quantity and price, then more shoppers will buy because the choice is simpler to read.
- Primary metric
- Conversion rate
- Guardrails
- Average order value
- Share of orders at higher quantities
- Revenue per visitor
- Who should test it
- Stores that sell in bulk or tiered quantities with savings badges on each tier. If your buyers are very price-led, like trade buyers comparing unit costs, savings or unit prices may still matter.
Questions
Should I show savings on bulk quantity options?
Not always. In this test, removing savings text beat showing it by 25.1%.
Test it on your own store, because buyer types differ.
Is per-unit pricing better than showing savings?
Here it was: the per-unit version beat the savings display by 12.9%.
It still lost to the plain version with no extra text.
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