Lead-gen ad A/B tests

5 A/B tests with real results, shared by the agencies, tools and companies that ran them.

A

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B

+30% vs best ads

Longer Facebook videos with big text for seniors

AdHomEquity Bank

A

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B

35% fewer clicks, more applications

Clearer credit card banner

AdMarketingExperiments

A

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B

higher ad CTR

Symptom-focused PPC headline and description

AdMarketingExperiments

A

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B

-62% clickthrough

'Research' vs 'strategy' wording in PPC ads

AdMarketingExperiments

A

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B

CTR fell from 2.71% to 1.99%

Statement vs question PPC headline

AdMarketingExperiments