The best Typeform alternatives are Tally if you want a free tool, Jotform if you need lots of form types and integrations, Heyflow if you are building lead-gen funnels, and Google Forms for quick internal surveys.
Tally is the closest free match: as of November 2026 its free plan includes unlimited forms and submissions, plus conditional logic, which Typeform's pricing page lists from its paid Basic plan.
For on-site customer surveys, a dedicated tool like Zigpoll or Survicate fits better than any form builder.
We have not used these tools ourselves. What follows comes from each vendor's pricing pages and docs, plus real tests from our database that show what forms and surveys can do for conversion.
Why people leave Typeform: price and response caps
Typeform's one-question-at-a-time design is well liked, but its plans are priced by responses.
As of November 2026, Typeform's pricing page lists a Free plan with a limited number of responses a month and a Basic plan with 100. Basic costs $39 a month ($28 a month billed yearly).
Plus costs $79 a month for 1,000 responses, and Business costs $129 a month for 10,000.
Several features people expect are also gated. Conditional logic and partial submissions start on Basic.
Removing Typeform branding starts on Plus. So a small team that wants an unbranded form is looking at $79 a month before it collects much data.
That is the main reason people search for a Typeform alternative.
The other is fit: Typeform is a general form builder, and some jobs (paid-traffic funnels, post-purchase surveys) are better served by tools built for them.
If you are still weighing Typeform itself, see our Typeform review.
| Tool | Free option | Paid from (as of November 2026) | Pricing model | Best for |
|---|---|---|---|---|
| Typeform | Limited responses/month | $39/month (Basic) | Responses per month | Polished conversational forms |
| Tally | Unlimited forms and submissions | $24/month billed yearly (Pro) | Flat per workspace | Free Typeform-style forms |
| Jotform | 5 forms, 100 submissions/month | $39/month (Bronze) | Forms and submissions | Many form types, payments, workflows |
| Heyflow | 14-day trial, no free plan | €19/month (Starter) | Responses per month | Lead-gen funnels from paid traffic |
| Google Forms | Free with a Google account | Not applicable | Free | Internal and low-stakes surveys |
| Zigpoll | 50 responses/month | $29/month billed annually ($39 billed monthly) | Responses per month | Shopify post-purchase and on-site surveys |
| Survicate | 10-day trial | $56/month | Responses per month | Multichannel product and website feedback |
Tally: the closest free Typeform alternative
Tally is the usual answer to "Typeform alternative free" and "Tally vs Typeform".
Its free plan includes unlimited forms and submissions within a fair-use policy.
It also includes payment collection, file uploads, signatures, conditional logic, calculations and integrations with Google Sheets, Notion, Airtable, Zapier, Make and webhooks.
Tally Pro costs $24 a month billed yearly ($29 billed monthly) as of November 2026. It removes Tally branding, adds custom domains, captures partial submissions, and shows drop-off analytics.
Business, at $74 a month billed yearly, adds data retention controls and email verification.
Tally vs Typeform: Tally gives you far more on the free plan, and Pro costs less than Typeform's Plus.
Typeform still has more design polish, a wider template library and paid extras like video questions and lead scoring on its higher plans.
Tally's editor works like a document you type into, which some people like and others find less visual.
Not for: teams that need enterprise features like SSO, or advanced lead routing.
Tally's Business plan lists more enterprise features as still in development.
Jotform: the most form types and integrations
Jotform is a classic form builder with a huge template library.
It supports classic single-page forms and card-style forms that show one question at a time, as Typeform does.
It also covers payments, PDFs, approvals and app-like workflows.
As of November 2026, Jotform's pricing page lists a free Starter plan with 5 active forms and 100 submissions a month.
Bronze costs $39 a month ($34 billed yearly) for 25 forms and 1,000 submissions.
Silver is $49 a month for 2,500 submissions, and Gold is $129 a month for 10,000. Enterprise pricing is custom.
Not for: anyone who wants a free plan for a single high-volume form, because 100 submissions a month runs out fast.
Teams that care most about a minimal, branded look may also prefer Typeform or Tally.
We compare the two head to head in Typeform vs Jotform.
Heyflow: for lead-gen funnels
Heyflow is not a general survey tool. It builds multi-step, click-through funnels for paid traffic, the kind used to qualify insurance, solar or home-service leads before they reach sales.
Its plans include advanced conditional logic, native CRM integrations and tracking.
As of November 2026, Heyflow's pricing page lists Starter at €19 a month for 50 responses and 5 funnels, Growth at €89 a month for 250 responses, and Scale at €239 a month for 1,000 responses.
Native A/B testing is included on Scale and sold as an add-on otherwise.
There is a 14-day free trial but no free plan.
The case for multi-step lead forms is strong in our database.
HomEquity Bank split a one-page inquiry form into seven steps and saw a +154% conversion rate in an A/B test.
Reassured's multi-step life insurance quote form won with +31.23% form submissions.
Apexure split a long claim form into four stages, and conversion went from 1.77% to 4.33%.
These wins don't mean more steps always help.
They show the format is worth testing against your current form.
Not for: customer surveys, internal forms or anyone on a tight budget.
Response-based pricing climbs quickly with ad volume. For more options in this category, see our multi-step form builders roundup.
Apexure
Venture HarbourGoogle Forms: free and good enough for many jobs
Google Forms is free with a Google account.
It supports sections, logic that shows questions based on earlier answers, quizzes, and export to Google Sheets.
For internal surveys, customer interview screeners or a quick poll of your email list, that is often all you need.
It costs nothing, and most people already know how to fill one in.
Not for: customer-facing lead forms where design and brand matter, or forms that need payments, tracking pixels or partial submissions.
Design options are limited, and Google branding stays on the form.
Survey-specific alternatives: Zigpoll and Survicate
If you use Typeform mainly to ask customers questions, a survey tool built for websites may serve you better.
These tools pop surveys onto specific pages, target them by behavior, and send answers to your analytics or CRM.
A form builder only collects answers from people who already clicked a link.
Zigpoll is built around Shopify, with post-purchase and order-status page surveys, plus on-site, email and SMS surveys that work on other platforms too.
As of November 2026, its pricing page lists a free Lite plan with 50 responses a month and paid plans from $29 a month billed annually ($39 billed monthly).
Survicate covers website, in-product, email and link surveys for product and marketing teams.
As of November 2026, its pricing page advertises plans from $56 a month, with Growth starting at $114 a month billed yearly for 250 responses. There is a 10-day free trial.
This is where surveys earn their keep in CRO.
Survey answers tell you why people hesitate, that becomes a hypothesis, and an A/B test checks it. Our customer research guide explains that loop.
Two tests in our database show it working.
Kasper Dolk added hero benefit bullets that answered objections raised in surveys, worth +$763,679.14 profit a year.
Oliver Kenyon put three survey-based reassurance lines above a collection page grid, worth $44,890 a month.
For more on this kind of research, see our roundup of post-purchase survey apps.
Not for: long application forms, payments or lead funnels.
Neither tool is meant to replace a form builder for those jobs.
Pick by job
- You want Typeform, but free: Tally. Upgrade to Pro for no branding, partial submissions and drop-off analytics.
- You need many form types, payments or approvals: Jotform.
- You run paid traffic to a lead form: Heyflow, or another multi-step form builder. Test the form against your current one before switching for good.
- You need a quick internal survey or interview screener: Google Forms.
- You want to know why Shopify buyers bought or almost didn't: Zigpoll or another post-purchase survey app.
- You want targeted on-site or in-product feedback: Survicate, or see our website survey tools roundup.
- You like Typeform and can afford it: stay. Its design and logic are still strong. The problem is cost per response, not quality.
Whichever tool you pick, the form itself is worth testing.
Venture Harbour rebuilt a consulting enquiry form as a multi-step form and saw conversion go from 0.96% to 8.1% in a before-and-after comparison.
InsightWhale cut a deal form to 3 required fields and saw +26% conversions in an A/B test.
More examples are on our lead form tests page.