RevenueCat is free until your app tracks $2,500 in monthly revenue.
After that it charges 1% of everything it tracks, with custom Enterprise pricing for large apps (as of November 2026).
For most subscription apps that is a fair price for not building receipt validation and a subscription backend yourself.
The real question is whether you also want its paywalls and experiments, or a specialist tool on top.
We have not used RevenueCat ourselves. This review is based on RevenueCat's pricing page and docs, plus real paywall and pricing tests from our database of app experiments.
What RevenueCat does
RevenueCat is a subscription backend for mobile and web apps.
Its SDKs handle in-app purchases on the App Store and Google Play, check receipts, and tell your app what each user has paid for.
You don't have to run your own server to track subscription status.
On top of that sit the growth tools.
According to the pricing page, the Pro plan includes:
- Paywalls you build in a remote editor with templates
- A/B testing with remote configuration, plus targeting and segmentation
- Charts and a dashboard of 40+ subscription metrics
- 40+ pre-built integrations, webhooks and a REST API
- Web-to-app funnels and web purchases
- Customer management and a support center
So what is RevenueCat used for? Mostly three jobs: getting purchases right on every platform, seeing subscription revenue in one place, and changing paywalls or prices without shipping an app update.
It also covers web purchases. RevenueCat's web product page says you can take payments through its built-in billing engine, Stripe or Paddle, and use hosted Web Purchase Links in buttons, emails or ads.
If you're weighing web checkout, read our web-to-app guide and the RevenueCat vs Stripe comparison first.
RevenueCat pricing
RevenueCat has two plans. Prices are from RevenueCat's pricing page as of November 2026.
| Plan | Price | What you get |
|---|---|---|
| Pro | Free up to $2,500 monthly tracked revenue (MTR), then 1% of MTR | All features: backend, paywalls, experiments, charts, integrations, web |
| Enterprise | Custom, based on volume and business model | Volume discounts, flexible tracking setups, dedicated support, custom SLAs |
No credit card is needed to start. RevenueCat also lets you use only the growth tools (paywalls, funnels, A/B tests) on your own infrastructure, still at 1% of what it tracks.
What counts as MTR
RevenueCat's pricing FAQ defines MTR as revenue it tracks in USD, before the App Store or Google Play cut, over a one-month billing period.
It includes subscriptions, renewals and one-time purchases. Because the store cut isn't taken out first, 1% of MTR works out to more than 1% of what lands in your bank account.
The fee covers all of your tracked revenue once you pass the threshold, not just the part above it.
The FAQ's own example: at $2,500 MTR, you pay $25.
Is RevenueCat free?
Yes, until $2,500 MTR, with every feature included.
Here is what that means at a few revenue levels:
| Monthly tracked revenue | RevenueCat fee per month |
|---|---|
| $2,000 | $0 |
| $2,500 | $25 |
| $10,000 | $100 |
| $50,000 | $500 |
RevenueCat's web page says there are no extra fees for its web purchases on top of standard pricing.
You still pay the payment processor's own fees.
The downside of this model is that the fee scales with revenue forever, whether or not the paywall tools earned it.
At $50,000 a month you pay $6,000 a year, even if you never run an experiment. Above that, ask for an Enterprise quote.
RevenueCat paywalls and experiments
Paywalls
RevenueCat paywalls are configured remotely, so you can change the layout, copy and products without an app update.
The paywalls docs describe three ways to build one: templates, a custom build from components, or an AI editor. Paywalls can be single-screen or multi-step flows.
The limits are worth knowing. Per the docs, paywalls support iOS 15+, Android 7+, macOS 12+, Mac Catalyst and the web, but not watchOS, tvOS or visionOS.
Multi-step paywalls need newer SDK versions, and older SDKs show only the last screen unless you set a fallback.
Experiments
Experiments let you test prices, trial offers, paywall designs and retention messages.
The experiments overview says each test has 2 to 4 variants and changes one variable at a time.
You can enroll new customers only, or new and existing ones, and filter by audience.
Assignment is random and happens on the server.
The main strength is the results page. It follows each variant through trial starts, conversions, refunds, churn, realized LTV, MRR and proceeds after store fees, according to the results docs.
It reports a "chance to win" and 95% credible intervals.
That matters because many paywall wins fade further down the funnel. In our database:
- Zumba's paywall button to a web checkout cut immediate conversions by 25% but raised LTV by 17%.
- BoldVoice's hard paywall with no close button brought more trial starts, but refunds rose by more than the gain.
- The 14-day vs 7-day trial test Daphne Tideman described got slightly more trial starts but fewer paid conversions.
A tool that stops at the first tap would have called two of those wrong.
Watch for the lag, though: the docs note that trial conversion data trails trial starts by the length of the trial.
Other downsides: you can't restart a test once it's stopped, and 4 variants is a cap for teams that want to test many paywall designs at once.
What RevenueCat customers have tested
Several of our tests come from RevenueCat's own customer stories and blog, so treat the numbers as vendor-reported.
- Pixelcut tested a weekly plan instead of monthly and got +16% paying customers.
- Photoroom ran localized upsell paywalls for +50% upsell screen conversion.
- Zumba moved to a 7-day trial instead of 14 days for +8% install-to-paid.
- Mojo showed the annual plan as a monthly price, with +45% in Brazil, +26% in Mexico and +8% in the USA.
- RevenueCat tested Dipsea's web checkout only instead of in-app purchase; initial conversion fell from 27.0% to 18.1%.
RevenueCatFor more ideas on what to test once it's set up, see our guides to paywalls, subscription pricing and free trials.
Who RevenueCat fits
RevenueCat is a good fit for:
- New and small apps. Everything is free below $2,500 MTR, so you can launch with a working backend and paywall at no cost.
- Apps on several platforms. One SDK and dashboard cover iOS, Android and web purchases.
- Teams that judge tests on revenue. Results follow each variant through renewals, refunds and proceeds.
- Teams without backend engineers who don't want to run receipt validation themselves.
RevenueCat is not the best fit for:
- Large apps that want the lowest fee. 1% of gross revenue adds up, and rivals price differently.
- Teams running many paywall tests at once. The 2-4 variant cap and one-variable rule slow down heavy iteration. Paywall specialists are built for that.
- Apps that need paywalls on watchOS, tvOS or visionOS, which RevenueCat paywalls don't support.
- Web-only products. If you never sell through an app store, a payment processor alone may be enough.
RevenueCat alternatives
Here is how the two closest rivals price as of November 2026, from each vendor's pricing page.
| Tool | Free up to | Then | Best for |
|---|---|---|---|
| RevenueCat | $2,500 MTR | 1% of all tracked revenue | Backend plus revenue-based experiment results |
| Superwall | $10,000/month paywall-attributed revenue; backend free at any scale | 1% of paywall-attributed revenue only | Teams that run lots of paywall tests |
| Adapty | $5,000/month tracked revenue | 1% of tracked revenue | Apps wanting a similar all-in-one with a higher free tier |
Superwall charges only on revenue that comes through its paywalls, and says its subscription infrastructure is free.
It can also run on top of RevenueCat.
Many of our tests come from its case studies: Mojo hid credit packs and showed subscriptions only for +14% new subscription revenue, and Stardust's video background paywall reported +67% paywall conversion (both vendor-reported).
See our Superwall review and Superwall vs RevenueCat.
Adapty has the same 1% rate with a $5,000 free threshold, and sells add-ons such as a refund tool and ads manager at extra cost. Compare them in Adapty vs RevenueCat.
For the wider field, see our RevenueCat alternatives roundup and our list of paywall tools.
Our take: RevenueCat is worth it for most subscription apps, especially early on.
Once you pass a few tens of thousands a month, get quotes from rivals and an Enterprise quote before you commit.