Adapty and RevenueCat both handle in-app subscriptions, paywalls, A/B tests and revenue analytics, and both charge 1% of tracked revenue above a free threshold.
Adapty is free up to $5K a month and RevenueCat up to $2,500, so the price difference is small.
Choose RevenueCat if you want the most widely used SDK and the deepest charts.
Choose Adapty if you want a paywall and onboarding builder plus A/B tests in one place.
We have not run either tool ourselves. This comparison is based on each vendor's public pricing pages and documentation, plus subscription tests in our database that were published by RevenueCat and others.
Features: what each tool does
At the core, both products do the same job.
They wrap StoreKit and Google Play Billing, check receipts on their servers, keep track of who is subscribed, and send events to your other tools.
Most teams pick one of them so they don't have to build and maintain that backend themselves.
| Feature | RevenueCat | Adapty |
|---|---|---|
| Subscription backend and SDKs | iOS, Android, React Native, Flutter, Unity, Capacitor and more | iOS, Android, React Native, Flutter, Unity, Kotlin Multiplatform, Capacitor |
| No-code paywalls | Paywalls: templates, from scratch, or an AI editor | Flow Builder (beta) for combined onboarding and paywall; legacy Paywall Builder closed to new paywalls |
| A/B testing | Experiments, 2-4 variants | A/B tests on paywalls, onboardings and flows, including cross-placement tests |
| Stats method | Chance to win, 95% credible intervals | Bayesian probability to be best, ARPU after 14 days as the proxy metric |
| Analytics | Charts, Cohort Explorer, Prediction Explorer | Charts, cohorts, funnels, predicted LTV |
| Free threshold | $2,500 monthly tracked revenue | $5K monthly tracked revenue |
| Price above threshold | 1% of tracked revenue | 1% of tracked revenue |
RevenueCat has the bigger footprint and a large library of published case studies.
Adapty sells more extra products on top of the core plan, such as Refund Saver, an Ads Manager and Adapty Mail, each priced separately.
For full write-ups of each product, see our RevenueCat review and Adapty review.
Pricing: both charge a percentage of tracked revenue
As of November 2026, RevenueCat's Pro plan is free up to $2,500 in monthly tracked revenue (MTR), then 1% of MTR.
The page says Pro includes paywalls, Experiments, charts, targeting and integrations. Enterprise pricing is custom.
RevenueCat also sells "Growth Tools" (paywalls, web-to-app funnels and A/B/n testing) to teams that run their own purchase backend.
In that case you pay 1% of MTR only on what those tools track.
As of November 2026, Adapty's Pro plan is free until $5K a month, then 1% of monthly tracked revenue.
It includes the paywall and flow builder, A/B tests, LTV analytics and predictions, remote config and integrations.
Enterprise adds a dedicated Slack channel, a success manager, custom contracts and US or EU data residency.
What that means in dollars: an app tracking $4,000 a month pays nothing on Adapty.
On RevenueCat it pays 1% of tracked revenue, which works out to about $40 if the 1% applies to the full amount.
Once you reach tens of thousands a month, the difference is a rounding error compared with what a single winning price test can add.
Two things to keep in mind:
- Both companies charge on revenue they track, not on profit. If you also sell through the web, count that revenue too.
- Adapty's add-ons have their own fees. Refund Saver costs 0.2% of monthly revenue and Adapty Mail takes 20% of the extra revenue it generates.
Paywall builder and A/B tests
This is where the two tools differ most in 2026, so read this section closely if you are picking a tool mainly for testing.
RevenueCat Paywalls and Experiments
RevenueCat Paywalls lets you pick a template, start from scratch, or describe a paywall to an AI editor, then change it without an app update.
It supports iOS 15+, Android 7+, macOS and the web, but not watchOS, tvOS or visionOS. Multi-step paywalls need newer SDK versions.
Experiments can test product prices, trial length, the mix of plans, and paywall imagery, copy and layout.
A test can have up to four variants, and the results page reports conversion, trials, refunds, realized LTV and proceeds after store fees, with a "chance to win" score.
Because results are based on realized revenue, RevenueCat's tests can catch a variant that wins on conversion but loses on money.
That happened in tests RevenueCat published with Dipsea.
Sending users to web checkout only cut initial conversion from 27.0% to 18.1%.
Adding a discounted web option next to in-app purchase moved conversion to paying from 6.3% to 5.9%.
Adapty Flow Builder and A/B tests
Adapty is replacing its older builders. From October 1, 2026, you can't create new paywalls or onboardings in the legacy Paywall Builder and Onboarding Builder, and support for them stops. Paywalls you already built keep working.
The replacement is the Flow Builder, still marked beta, which combines onboarding screens, quiz questions and the paywall into one flow behind a single placement.
Flows need Adapty SDK v4 or later on iOS, Android, React Native, Flutter or Capacitor.
If your app is on an older SDK, plan for a migration before you can build anything new.
That is the main downside for an Adapty team right now.
Adapty's A/B tests cover prices, paywall design, trial periods and onboarding.
Cross-placement tests keep each user in the same variant across several screens.
The stats engine is Bayesian: it reports the probability that each variant is best, using ARPU after 14 days as an early stand-in for one-year revenue.
A 14-day ARPU read is fast, but it can miss refunds and renewals that come later.
BoldVoice saw this in two tests: a hard paywall with no close button and an unclosable discount on dismiss both brought more trial starts, but refunds rose by more than the gain.
What to test first, whichever tool you choose
Pricing and plan tests are where most of the money in our database comes from:
- Mojo showed the annual plan as a monthly price and saw +45% in Brazil, +26% in Mexico and +8% in the USA (published by RevenueCat).
- Pixelcut tested a weekly plan instead of monthly and got +16% paying customers.
- Photoroom's localized upsell paywalls lifted upsell screen conversion by 50%.
- Zumba added a web checkout button: immediate conversions fell 25%, but LTV rose 17%.
These numbers are vendor-reported from RevenueCat case studies.
They show what's worth testing, not what either tool will deliver for you.
More ideas are in our paywall test library.
RevenueCatAnalytics
RevenueCat Charts is the deeper of the two.
It covers MRR, ARR, churn, subscription retention, trial conversion funnels, realized LTV per customer, refunds, and paywall metrics such as encounter, abandonment and conversion.
It also has a Cohort Explorer and a Prediction Explorer, plus ad-revenue charts for apps that show ads.
Adapty's charts cover revenue, MRR, ARPU, ARPPU, trials, cancellations and refunds, with filters by country, product, platform, A/B test and attribution field.
Its cohort view shows when a cohort pays back its ad spend, and its predicted LTV projects revenue at 3, 6, 9, 12, 18 and 24 months.
For a performance-marketing team, Adapty's mix of cohort payback and attribution filters is handy.
For a product or finance team that wants many standard subscription charts, RevenueCat has more ready-made.
Our guide to subscription metrics explains which numbers matter at each stage.
Verdict: Adapty or RevenueCat?
Pick RevenueCat if you want the most widely adopted SDK, deep ready-made charts, and experiments judged on realized LTV and proceeds.
It is not for teams that mainly want a combined onboarding-and-paywall builder, or teams very sensitive to fees between $2,500 and $5K a month.
Pick Adapty if you want onboarding and paywall built and tested as one flow, cohort payback views for paid acquisition, and a higher free threshold.
It is not for teams that can't move to SDK v4 soon, or that don't want to rely on a builder still in beta.
Neither tool is the best choice if paywall testing is your main goal and you already have a subscription backend.
In that case, look at a dedicated paywall tool.
Mojo, for example, hid credit packs and saw +14% new subscription revenue in a Superwall test.
Compare the options in Superwall vs RevenueCat and our full list of RevenueCat alternatives.
Whichever you pick, switching later is possible but painful, because you have to migrate subscriber history.
Start a free account on each, set up one test placement, and see which dashboard your team actually uses.