Superwall is worth it if you sell subscriptions in an iOS or Android app and want to test paywalls without shipping app updates.
As of November 2026, its pricing page lists a free Indie plan up to $10k in monthly attributed revenue (MAR), then 1% of MAR, with paid tiers at $49 and $199 a month plus 1% of MAR.
If you rarely change your paywall, or you already pay RevenueCat for paywalls and experiments, the case is weaker.
This review uses Superwall's public pricing and docs plus the paywall tests in our database.
We have not used Superwall ourselves. Most of the tests below come from Superwall's own case studies, so treat their numbers as vendor-reported.
What the Superwall app does
Superwall is a paywall platform for subscription apps.
You add its SDK once, then build paywalls in a web dashboard and decide who sees which one, and when, without an App Store or Play Store release.
The core pieces, per Superwall's docs:
- Placements: named moments in your app (onboarding end, a locked feature tap) where a paywall can appear.
- Campaigns and audiences: rules that match users by events, entitlements, app version or attribution, evaluated top to bottom.
- Paywall splits: an audience can show paywall A to 70% of users and paywall B to 30%, or hold some users out entirely. Assignments are sticky, so a user keeps seeing the same variant.
- Limits: cap how often an audience matches, such as once every 60 minutes.
The pricing page says the paywall engine renders on iOS, Android, React Native, Flutter and web from one runtime, and that new paywall features ship without an app release.
Superwall now also offers free subscription infrastructure: entitlement and purchase APIs, webhooks and SQL access through a Query API.
That puts it closer to a full RevenueCat replacement than it used to be.
Superwall pricing
All prices are as of November 2026, from superwall.com/pricing.
| Plan | Monthly fee | Revenue fee | Adds |
|---|---|---|---|
| Indie | $0 | Free up to $10k MAR, then 1% of MAR | Charts, webhooks, integrations, IAP SDK, paywalls, campaigns, audiences, templates |
| Startup | $49 | 1% of MAR | Surveys, localization (including AI localization), collaborators |
| Scale | $199 | 1% of MAR | Account manager, Demand Score, refund protection, transaction abandon, AI audience generation, saved snippets |
| Enterprise | Custom | Custom flat rate | Implementation support, Slack channel, SSO, custom SLA, signed contract |
The key detail is the base. Superwall bills only on revenue that converts through a Superwall-rendered paywall.
Its own example: an app making $50k a month with half going through Superwall paywalls pays 1% of $25k, or $250 a month.
Subscriptions bought outside Superwall paywalls, and imported users, are not billed.
For comparison, RevenueCat is free up to $2,500 in monthly tracked revenue, then 1% of all tracked revenue, with paywalls and experiments included.
Adapty advertises free until $5K a month, then 1% of revenue.
Two things to watch. First, Startup and Scale charge the 1% from the first dollar plus the monthly fee, so on small revenue the Indie plan is cheaper.
Second, if you keep RevenueCat as your backend and add Superwall paywalls, you pay both: RevenueCat on all tracked revenue and Superwall on paywall revenue.
Our Superwall vs RevenueCat comparison walks through that math.
Experiments and templates
Superwall's editor lets you start from a template or build from scratch, with an AI chat builder and an editor MCP connection for coding agents, according to its paywall editor docs.
The real value shows up in what teams test with it.
Our database holds more than 25 Superwall-sourced paywall tests. A few that show the range:
- Plan mix: Mojo saw +14% new subscription revenue after hiding credit packs and selling subscriptions only.
- Price: PropGPT raised its weekly price from $6.99 to $9.99 and got +47.5% proceeds per user. BuyBye's 50% higher yearly price cut conversions by 19% but lifted proceeds per user by 25%.
- Layout: Speak4Me's multi-step paywall, showing features before prices, gave +27% conversion and +36% proceeds. Yet Stompers found the single-page version converted over 16% better. The same idea won in one app and lost in another.
- Trials: Pepper's two-step paywall with a trial timeline reported +50% LTV, and Stardust added a 7-day trial to the yearly plan for +131% paywall conversion.
- Targeting: Daily Horoscope localized paywalls by country and reported +183% trial start rate.
Read these with care. They are vendor-reported, which means Superwall chose which stories to publish.
Some, like Daily Horoscope and Flirt AI's demographic targeting (+83% MRR in 30 days), bundle several changes, so you can't credit one element.
Superwall's published losses, such as Stardust's yearly-only paywall, are a useful check on the wins.
Not every test needs the tool. FitnessAI moved its paywall before onboarding and got +50% users seeing the paywall, a placement change credited to Jake Mor (see more tests).
You could ship that without any vendor, but a remote paywall tool lets you roll it back fast if it hurts.
Browse every result in our paywall test library or the full list of Superwall-credited tests.
Who Superwall fits
Superwall fits best when the paywall is a lever you plan to pull often:
- Apps with steady paywall traffic that want to test price, plans, trials and design every few weeks.
- Teams where a designer or marketer, not only engineers, owns the paywall.
- Apps that want to target paywalls by country, attribution source or in-app behavior.
- Indie apps under $10k in monthly attributed revenue, where the Indie plan costs nothing.
Who it is not for:
- Low-traffic apps. If only a few hundred users a month see your paywall, most tests won't reach a clear result. Start with one or two big changes from proven patterns on our paywall guide instead.
- Teams happy on RevenueCat. RevenueCat includes paywalls and A/B/n experiments in its standard pricing. Adding Superwall on top means two vendors and two fees.
- Apps with mostly one-time purchases or ads. The product and its case studies center on subscriptions.
- Teams that want vendor-neutral proof. Superwall's growth and migration claims on its pricing page are its own and not independently audited.
Before you start, run through our paywall checklist so your first tests target the biggest gaps.
Superwall alternatives
| Tool | Pricing (as of November 2026) | Best for | Watch out for |
|---|---|---|---|
| Superwall | Free to $10k MAR, then 1%; paid tiers $49 and $199/mo + 1% | Frequent paywall testing and targeting | Paid tiers bill 1% from the first dollar; double fees if paired with RevenueCat |
| RevenueCat | Free to $2,500 MTR, then 1% of tracked revenue | Teams that want backend, paywalls and experiments from one vendor | Fee applies to all tracked revenue, not only paywall revenue |
| Adapty | Free until $5K/month, then 1% of revenue | Teams wanting paywall builder, A/B tests and analytics in one SDK | Check plan details on its pricing page before you commit |
| In-house | Engineering time | Apps that test rarely | Every change needs an app release and review |
For deeper comparisons, see our RevenueCat review, Adapty review and the full paywall tools roundup.
Our verdict: Superwall is a strong choice if you'll test paywalls often and want pricing tied to the revenue those paywalls bring in.
If you test once a quarter, the free tiers of RevenueCat or Adapty, or a hand-built paywall, will likely do.