Free trial A/B tests
24 A/B tests with real results, shared by the apps, agencies and tools that ran them.
A
→B
+25% trial starts; trial-to-paid about the same
One-tap trial card instead of the paywall
PaywallFree trialSlopes
A
→B
Monthly 1.21% vs weekly 1.63% vs weekly with trial 2.29%
Weekly plan with a free trial vs monthly
PaywallPlan mix (annual, monthly, weekly)AEZAKMI Group
A
→B
+10% onboarding conversion; +10% trial conversion
Two onboarding paywalls with a trial toggle
OnboardingFree trialRizz App
A
→B
LTV per paying customer $35–40 → over $60 in one month
No free trial and six paid tiers
PaywallFree trialDavid Vargas
A
→B
+90% revenue within 12 months
Freemium dropped for paid plans with free trials
PaywallFree tier and freemiumV1 Sports
A
→B
+50% LTV
Two-step paywall with a day-by-day trial timeline
PaywallFree trialPepper
A
→B
Over +240% trial starts
Win-back trial offer for churned users
RetentionWin-back offerUnscripted
A
→B
+17.02% ARPU
Short paywall with trial toggle and reviews
PaywallFree trialVahe Baghdasaryan
A
→B
+31% install-to-trial; +64% revenue
Short paywall with two plans for a party game
PaywallFree trialVahe Baghdasaryan
A
→B
+72% install-to-trial
Short paywall with a review and a results stat
PaywallFree trialVahe Baghdasaryan
A
→B
+10% trial conversion rate
Free trial as an opt-in, not a default
PaywallFree trialLinearity Curve
A
→B
8.3% → 15.0% campaign conversion
3-day trial, then a higher weekly price
PaywallFree trialLookLab AI
A
→B
Significant rise in trial opt-in; trial cancellations -4%
Trial timeline paywall
PaywallFree trialMarcus Burke
A
→B
+7% conversion to trial
Paid 30-day trial as a second offer
PaywallFree trialAhead App
A
→B
Weekly revenue about $2,500 → over $5,300
Free-trial toggle set to off
PaywallFree trialAdam Lyttle
A
→B
Slightly lower conversion; higher revenue and LTV
30-day money-back guarantee instead of a free trial
PaywallFree trialTeaching.com
A
→B
+8% install-to-paid
7-day free trial instead of 14 days
PaywallFree trialZumba
A
→B
+19% ARPU for the toggle paywall
Toggle paywall vs timeline paywall
PaywallFree trialFits
A
→B
+8.3% ARPU; about +$14.7K/month proceeds (about $177K/year)
Three-tier cascading paywall offers
PaywallPaywall discount and offer
Superwall
SuperwallA
→B
Average +15–17% ARPU across tests
'End your trial now' discount offer
PaywallPaywall discount and offerVahe Baghdasaryan
A
→B
D90 ARPU $2.23 → $2.89 (+30%)
$1.99 paid 30-day trial instead of monthly
PaywallFree trialVahe Baghdasaryan
A
→B
+131% paywall conversion
7-day free trial on the $24.99 yearly plan
PaywallFree trialStardust
A
→B
+13.6% conversion; trial-to-paid unchanged
Trial timeline paywall
PaywallFree trialStardust
A
→B
Slightly more trial starts but fewer paid conversions
14-day trial vs 7-day
PaywallFree trialDaphne Tideman