Weekly plan instead of monthly on the paywall: +16% paying customers
Commentary byLiftArchiveOur analysis, not theirsOffering a weekly subscription instead of a monthly one brought 16% more paying customers.
Pixelcut, an AI photo editing app, ran this A/B test on its paywall, and the result was published as a RevenueCat customer story.
- Paying customers rose 16% with the weekly offer.
- Pixelcut also looked at LTV per variant and judged weekly the better option, but LTV figures were not shared.
- Prices, sample size, test length and confidence level were not shared.
The change
The monthly plan is swapped for a weekly plan.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The paywall offered a monthly subscription.
Variant
The paywall offered a weekly subscription instead of the monthly one.
Why it likely won
Our reading of the result, not the practitioner's claim.
- A weekly price looks small, so the first payment feels like a lower commitment.
- Photo editing is often needed for one task, and a short plan fits that use.
- More paying users only help if they renew; Pixelcut's LTV view suggests they did enough, but no numbers were given.
Caveats: Prices, sample size and duration were not shared. The result was published by RevenueCat, which sells the experiments tool Pixelcut used, so it may lean positive. Pixelcut rolled the winner out to new users only.
Who ran it
Pixelcut ran this test. Source: RevenueCat customer story. The numbers are theirs; the summary and commentary on this page are ours.
How to run this test on your app
- Hypothesis
- If we replace the monthly plan with a weekly plan, then more users will pay because the entry price feels smaller and matches short bursts of use.
- Primary metric
- Paying customers per paywall view
- Guardrails
- Realized LTV per user at 3 and 6 months
- Refund rate
- Weekly-plan churn after the first few renewals
- Who should test it
- Utility and creator apps with bursty, task-based use. Apps that rely on long-term habits or sell mostly yearly plans may see weekly plans churn too fast.
Questions
Do weekly plans hurt LTV?
They can if users cancel after a week or two.
Pixelcut checked LTV per variant before rolling out weekly, but did not share the numbers.
Should I show weekly and monthly side by side instead?
That is a different test. Pixelcut compared one offer against the other, not a choice between both.