Post-purchase surveys on product pages: A/B tests

3 A/B tests with real results, plus 4 ideas, shared by the practitioners who ran them.

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+$763,679.14 profit/year

Add benefit bullets in the hero that answer survey objections

Product pageUSP bars & benefit icons@kasper_dolk

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B

CVR +14%

Add a 'how you'll feel' timeline section to the PDP

Product pageMoney-back guarantee & returns@kasper_dolk

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B

+2.4% conversion, inconclusive

More visible free-shipping threshold

Product pageFree shipping thresholds & shipping priceClean Commit

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B

Idea, no result yet

Run a customer outcome survey and show the results on the PDP

Product pageReviews & star ratings@kasper_dolk

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B

Idea, no result yet

Fixed sizing, shipping and product-info gaps found in a 'what almost stopped you' survey

Product pageShipping & delivery messaging@joshtCRO

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B

Idea, no result yet

Added detailed sizing charts, rewrote descriptions and made the return policy clear (from survey insights)

Product pageMoney-back guarantee & returns@joshtCRO

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B

Idea, no result yet

Turn post-purchase survey answers into PDP tests

Product pageMoney-back guarantee & returns@kasper_dolk