Variant, size & option selectors on collection pages: A/B tests

4 A/B tests with real results, plus 9 ideas, shared by the practitioners who ran them.

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B

+4.87% CR

Variant names under colour swatches on product cards

Collection pageVariant, size & option selectorsBlend Commerce

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B

0% conversion change

One-click size buttons on collection cards

Collection pageProduct cards & quick addClean Commit

A

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B

+17.3% add-to-cart (flat)

Hover size buttons on collection cards

Collection pageProduct cards & quick addClean Commit

A

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B

+1.5% CR, inconclusive

Cleaner product cards with a color selector

Collection pageProduct cards & quick addClean Commit

A

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B

Idea, no result yet

Collection: swatches, stars, stock notice and story-style sub-collection nav

Collection pageReviews & star ratings@kasper_dolk

A

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B

Idea, no result yet

Collection cards with Most Popular callouts and variant previews

Collection pageReviews & star ratings@DaveDiederen

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B

Idea, no result yet

Collection page with filters, USP header, bestseller tags, swatches, stock left

Collection pageUSP bars & benefit icons@kasper_dolk

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B

Idea, no result yet

Add variant selectors to product cards

Collection pageVariant, size & option selectors@kasper_dolk

A

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B

Idea, no result yet

Fashion product cards with swatches, size availability and quick add

Collection pageReviews & star ratings@kasper_dolk

A

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B

Idea, no result yet

Show size/color swatches on collection cards

Collection pageVariant, size & option selectors@kasper_dolk

A

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B

Idea, no result yet

Collection: swipe nav to categories, tighter spacing, color swatches

Collection pageProduct images & gallery@kasper_dolk

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B

Idea, no result yet

Collection page: USP header, product tags, swatches, filters and reviews

Collection pageReviews & star ratings@kasper_dolk

A

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B

Idea, no result yet

Collection: topic filters (sleep, focus, mood) and a 2x2 grid

Collection pageProduct images & gallery@kasper_dolk