Helmet product page redesign on mobile: +29% add-to-cart rate
Commentary byLiftArchiveOur analysis, not theirsA redesigned mobile helmet product page that brought specs, safety information, shipping, size guidance, payment options and reviews into view lifted add-to-cart rate by 29.29%.
ConvertPolo ran this test for Sparify, a motorcycle gear and parts store, and it was published as a VWO case study.
Many changes shipped together, so the gain belongs to the redesign as a whole, not to any one element.
- Add-to-cart rate: +29.29% on mobile.
- Revenue: +14.96%, according to the figures we collected for this test.
- Coupon box interactions: +187.55%. More shoppers engaged with the offer, which suggests the page made promotions easier to notice.
- These are the combined effect of a full redesign. You can't tell which change did the most work.
The change
The variant pulls specs, safety badges, sizing, shipping and payment details into view.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The original helmet product page made key details hard to find. Specs, safety certifications, shipping, size guidance and payment options were not prominent, and the layout was hard to scan.
Variant
A clearer layout with a stronger visual hierarchy. Specs, safety information, shipping details, size guidance, payment options and social proof were all moved into focus.
Why it likely won
Our reading of the result, not the practitioner's claim.
- A helmet is a safety purchase. Showing certifications clearly answers a question riders ask before buying.
- Size guidance close to the size picker reduces the fear of ordering the wrong fit.
- On a small screen, a clear hierarchy saves shoppers from scrolling to find shipping and payment details.
Caveats: This was a bundled redesign: several changes shipped together. It ran on mobile only, and no sample size, duration or confidence level was shared.
Who ran it
ConvertPolo ran this test for Sparify and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on ConvertPolo →
How to run this test on your store
- Hypothesis
- If we bring specs, safety information, sizing, shipping and payment options into clear view on our mobile product pages, then more shoppers will add to cart because they can judge the product without hunting for details.
- Primary metric
- Add-to-cart rate on mobile product pages
- Guardrails
- Revenue per visitor
- Return rate for size-related reasons
- Checkout completion rate
- Who should test it
- Stores selling technical or safety products where buyers check specs and fit, such as helmets, gear or parts. If your product pages already show these details clearly, expect a smaller gain.
Questions
What should a helmet product page show?
The details riders check before buying: safety certifications, specs, size guidance, shipping and payment options.
In this test, making those easy to find lifted add-to-cart rate by 29.29% on mobile.
Is a full product page redesign worth testing?
It can be, when many small problems add up.
The trade-off is that you won't know which change mattered, so follow up with smaller tests.
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