Smaller Levain Bakery price increase: revenue per visitor up slightly
Test run byABConvertTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsA smaller, moderate price increase across all Levain Bakery products lifted revenue per visitor slightly, and the brand adopted the new price.
The test was run on ABConvert's price-testing tool and published as an ABConvert case study.
It followed an earlier test where a larger increase cut revenue per visitor.
- Revenue per visitor rose slightly. No figure was shared.
- The brand rolled out the new price, which helped cover tariff-driven cost rises.
- The size of the increase was not shared.
The change
Same pages everywhere; only prices rose, by a smaller step, on every product.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Shoppers saw the existing prices on all Levain Bakery products.
Variant
Shoppers saw a price increase on every product, smaller than the one in the first test.
Why it likely won
Our reading of the result, not the practitioner's claim.
- A modest rise stayed under the point where shoppers start to drop off, so the extra price per order counted for more than any lost orders.
- Levain is a premium brand, and loyal buyers may accept a small change without noticing much.
- The first test gave the team a ceiling, so the second one aimed below it.
Caveats: The increase size, lift, sample size and duration were not shared, and the lift is described only as slight. This is a vendor-published case study.
Who ran it
ABConvert ran this test for Levain Bakery and published the results (ABConvert case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on ABConvert →
How to run this test on your store
- Hypothesis
- If we raise prices by a smaller amount than our first failed test, then revenue per visitor will rise because shoppers accept a modest change while each order earns more.
- Primary metric
- Revenue per visitor
- Guardrails
- Conversion rate
- Units per order
- Repeat purchase rate
- Who should test it
- Brands that need to pass on higher costs and already know roughly where their price ceiling is. It suits loyal or premium audiences; deal-driven stores may see more drop-off.
Questions
Can you raise prices without losing revenue?
Often, if the rise is small enough. Levain Bakery's smaller increase lifted revenue per visitor slightly, while a bigger one lowered it.
Which metric should a price test use?
Revenue per visitor, or margin per visitor if you can track it.
Conversion rate alone hides the effect of the higher price.
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