ABConvert
Testing and CRO tool · abconvert.io
6 A/B tests with real results, shared by ABConvert.
A
→B
+5% cart-to-checkout
Uploaded photo preview in the cart
CartProduct images & gallery
A
→B
revenue per visitor up slightly
Smaller Levain Bakery price increase
Site-widePricing, discounts & savings display
A
→B
+6% AOV, +10% revenue
10% price increase on selected products
Product pagePricing, discounts & savings display
A
→B
AOV rose
EUR 89 with free express vs EUR 79 standard shipping
Product pageBundles & quantity breaks
A
→B
revenue per visitor fell
Large price increase at Levain Bakery
Site-widePricing, discounts & savings display
A
→B
+18% margin, but inconclusive
$50 US price increase at Bloon Paris
Site-widePricing, discounts & savings display
LiftArchive covers 6 A/B tests that ABConvert has published. Each page has our own summary and commentary, with a link to the original case study. Most are on site-wide (3), product page (2), cart (1).