Mobile product page redesign: +91% conversion rate
Commentary byLiftArchiveOur analysis, not theirsA redesigned mobile product page that brought product info, shipping details and frequently bought together items forward raised conversion rate by 91% and revenue by 86.7%.
ConvertPolo ran this test for Kisah, a men's ethnic wear brand, and it was published as a VWO case study.
Many changes shipped together, including better thumbnails, social proof and promo messaging, so no single change can take credit.
- Conversion rate: +91%. A very large lift, which needs care when reading.
- Revenue: +86.7%. Sales rose along with conversion.
- Add-to-cart clicks: +12.29%. Much smaller than the conversion lift, which suggests the new page helped more people go from cart to order.
- This is a bundled result with no sample size or duration given.
The change
Shipping, product info, bought-together items and social proof brought into view.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The product page focused on the image, price and size choice. Shipping details, the product description and recommendations were harder to find.
Variant
Product info, shipping details and frequently bought together products moved into view. The page also got better thumbnails, social proof and promo messaging.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Shipping details answer a key question before purchase. Hiding them means some shoppers leave to find out.
- Frequently bought together items suit outfits, where shoppers may need matching pieces or accessories.
- Social proof and clearer images help shoppers trust a product they can't touch.
Caveats: Many changes were bundled, so the result can't be credited to one element. The lift is very large and no sample size, duration or significance was given.
Who ran it
ConvertPolo ran this test for Kisah and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on ConvertPolo →
How to run this test on your store
- Hypothesis
- If we bring shipping details, product info and bought-together items into view on the mobile product page, then more shoppers will buy because they have what they need to decide without searching.
- Primary metric
- Conversion rate
- Guardrails
- Average order value
- Add-to-cart rate
- Page load time on mobile
- Who should test it
- Stores whose mobile product pages bury shipping or product details below the fold. Expect a smaller lift if your page already shows these clearly, and split the changes into separate tests to learn what matters.
Questions
Should shipping info go on the product page?
Usually yes. Shoppers want to know cost and timing before adding to cart, and hiding it can send them away to look.
Does a frequently bought together section help clothing stores?
It can, especially for outfits with matching pieces or accessories.
Watch average order value to see if it adds items to orders.
Can I trust a 91% conversion lift?
Treat it as a sign the old page had real gaps, not as a number to expect.
Bundled changes and missing sample sizes make big lifts hard to repeat.
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