30% price cut on a keto spread: conversion nearly doubled
Test run byElevate_abTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsCutting the price of Ketonico's Chocolate and Hazelnut Cream by 30%, from EUR 11.90 to EUR 7.90, lifted conversion from 2.45% to 4.88% (+99%).
Ketonico, a keto food and supplements brand, ran the price test with the Elevate A/B Testing app.
It was published as an Elevate A/B success story.
- Conversion rate: 2.45% at EUR 11.90 vs 4.88% at EUR 7.90, almost double.
- Revenue: Elevate reports about $3,075 extra per 10,000 people who viewed the product.
- Monthly gain: the vendor projects about $7,688 a month, assuming 25,000 product viewers. This is an estimate, not a measured result.
- Profit: not reported. A 30% lower price shrinks the margin on every unit sold.
The change
The product price drops 30%, from EUR 11.90 to EUR 7.90.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The Chocolate and Hazelnut Cream was sold at its usual price of EUR 11.90.
Variant
The same product was priced at EUR 7.90, a 30% reduction.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Keto shoppers comparing specialty spreads may be price sensitive, so a lower price removed a barrier.
- At EUR 7.90 the product may feel like an easy add-on or trial purchase rather than a considered buy.
- The larger number of buyers outweighed the lower price on revenue, but that does not prove it paid off on profit.
Caveats: No sample size, duration or significance was shared, and the monthly figure is the vendor's projection. Profit after the 30% cut was not reported.
Who ran it
Elevate_ab ran this test for Ketonico and published the results (Elevate A/B success story). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Elevate_ab →
How to run this test on your store
- Hypothesis
- If we lower the price of a popular product, then conversion and revenue per visitor will rise, because more shoppers will see it as worth trying.
- Primary metric
- Profit per visitor
- Guardrails
- Revenue per visitor
- Conversion rate
- Average order value
- Who should test it
- Stores with healthy margins on a product they suspect is priced above what shoppers expect. If margins are thin, a big cut can sell more and still earn less, as Biddlebee found.
Questions
Does lowering the price always increase revenue?
No. It raises revenue only if enough extra people buy to make up for the lower price. Here conversion nearly doubled, so revenue rose.
What metric should I use for a price test?
Use profit per visitor if you know your unit costs.
Conversion rate alone will almost always favor the cheaper price.
How do I run a price test fairly?
Show each visitor one price consistently, through checkout.
Use a tool built for price testing on your platform.
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