Bulk-pricing note moved above the price calculator: +79% sales
Commentary byLiftArchiveOur analysis, not theirsMoving a short note about bulk pricing from below the price calculator to above it lifted sales by 79.34%.
Foliekniven.dk, a Danish maker of custom stickers and vinyl banners, ran this test on its own site, and it was published as a VWO case study. No other part of the page changed.
- Sales: +79.34% for the page with the note above the calculator.
- Only the placement changed, so the lift points to visitors now reading the pricing note.
- No sample size, duration or significance level was shared, so the size of the lift may not hold up.
The change
The variant moves the bulk-pricing note from below the calculator to above it.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The calculator page let visitors enter sticker dimensions and quantity to get a price. A description box below the calculator explained that the minimum order was one piece, and that ordering more lowered the unit price because pricing was based on total film area.
Variant
The same description box was moved above the fold, ahead of the calculator. Nothing else on the page changed.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Visitors who see that bigger orders lower the unit price before they use the calculator may enter a larger quantity, or feel better about the price they get.
- Text below a tool is easy to miss. Most visitors interact with the calculator and never scroll past it.
- Explaining how pricing works up front can stop a high first quote from scaring people off.
Caveats: No sample size, test length or significance was given, so the 79.34% figure is hard to judge. The result is vendor-reported.
Who ran it
Foliekniven.dk ran this test for Foliekniven.dk and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Foliekniven.dk →
How to run this test on your store
- Hypothesis
- If we show how quantity affects unit price above the price calculator, then more visitors will order because they understand the pricing before they see a quote.
- Primary metric
- Orders from the calculator page
- Guardrails
- Average order value
- Units per order
- Who should test it
- Custom or made-to-order shops with a price calculator or quote tool, especially where unit price drops with volume. It's less useful when prices are fixed per item.
Questions
Where should I explain pricing on a quote calculator page?
Put it before the calculator, where visitors see it first.
In this test, moving the note up was the only change and sales rose sharply.
Should I tell customers that larger orders cost less per unit?
If it's true, say it clearly and early.
It helps buyers make sense of the quote and can nudge them toward bigger orders.
Can moving one block of text really change sales?
Yes, if that text answers a question that blocks the purchase.
Placement decides whether people read it at all.
Similar tests
@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon@oliverkenyon