V
VWO
Testing and CRO tool
45 A/B tests with real results, shared by VWO.
A
→B
+9% revenue
Price call-outs and new images on category tiles
Collection pageCollection banners & headers
A
→B
+10.45% checkout clicks
Category links on the checkout page
CheckoutEmpty-cart states
A
→B
+23% revenue
Distraction-free mobile cart redesign
CartLayout, fonts & visual design
A
→B
+51% revenue
Desktop product page redesign with CTA above the fold
Product pageProduct images & gallery
A
→B
+10.86% category visits
Homepage first-screen redesign
HomepageHero & above-the-fold section
A
→B
+8.33% purchases
Larger mobile search bar
Site-wideFilters, sorting & site search
A
→B
+20.4% purchases
Instant search suggestions on tap
Site-wideFilters, sorting & site search
A
→B
+16% add-to-cart clicks
Returns and shipping info under Add to Cart
Product pageShipping & delivery messaging
A
→B
+28% conversion rate
Mobile menu showing sub-categories directly
Navigation & menuNavigation & mega menus
A
→B
+9.98% purchases
Sticky checkout button with order total
CheckoutSticky add-to-cart bars
A
→B
+11.58% purchase conversion
Mobile menu with sub-categories
Navigation & menuNavigation & mega menus
A
→B
+14.14% purchases
'1 product away' extra 30% off in mini cart
CartCart drawers & slide carts
A
→B
+26.55% conversion
Focused mobile search with popular searches
Site-wideFilters, sorting & site search
A
→B
+6% CTA clicks
'Lägg i varukorgen' (Add to cart) on listing buttons
Collection pageAdd-to-cart & CTA buttons
A
→B
+53% filter use
Sticky Sort and Filter bar on mobile category pages
Collection pageFilters, sorting & site search
A
→B
+14% search use
Open search bar on mobile instead of an icon
Site-wideFilters, sorting & site search
A
→B
+9.78% cart clicks
Image carousel and sticky Add to Cart on mobile
Product pageProduct images & gallery
A
→B
36.81% to 43.03% CVR
Compact horizontal product boxes on mobile
Collection pageProduct cards & quick add
A
→B
+2.34% registrations
Shorter, cleaner BODYGUARDZ warranty page
OtherLayout, fonts & visual design
A
→B
+12.09% product registrations
BODYGUARDZ account page redesign
OtherNavigation & mega menus
A
→B
+2.44% purchases
One-replacement rule shown early on BODYGUARDZ page
OtherShipping & delivery messaging
A
→B
+6.09% revenue
Free-shipping strip on Showpo mobile product pages
Product pageFree shipping thresholds & shipping price
A
→B
+5.22% revenue
Free-shipping strip on Showpo desktop product pages
Product pageFree shipping thresholds & shipping price
A
→B
+175.52% sign-ups
New newsletter checkbox copy at Showpo
CheckoutHeadlines, product titles & copy
A
→B
+1.33% purchases, new visitors
Decluttered product info on Showpo
Product pageLayout, fonts & visual design
A
→B
+12.3% checkouts
Putting 'Free' first on delivery and returns
Product pageShipping & delivery messaging
A
→B
+6.77% category visits
Navigation-focused homepage on Flos USA
HomepageLayout, fonts & visual design
A
→B
+47% orders, +86% revenue
CTA button on product listing tiles
Collection pageProduct cards & quick add
A
→B
+19.35% add to cart
Finish color swatches plus new model picker
Product pageVariant, size & option selectors
A
→B
+36.97% conversion
Flos USA cart page trimmed to essentials
CartLayout, fonts & visual design
A
→B
+24% purchases, +16% revenue
Mobile cross-sell redesign
Product pageUpsells & cross-sells
A
→B
+101.68% form clicks
Contrasting, above-the-fold homepage form
Homepage
A
→B
+64.76% leads
Pricing page redesign with a 'most popular' plan
Pricing page
A
→B
+73.30% resource page traffic
'Resources' added to the top nav
Site-wide
A
→B
+27.9% revenue
'10 GB' instead of 'unlimited' storage on pricing
Pricing page
A
→B
+127% paid
'Get Started' onboarding checklist for free trials
Onboarding
A
→B
+376% leads
Country-specific customer logos on trial and demo pages
Free trial
A
→B
+6.74% purchases
Pricing table above the fold plus testimonials
Pricing page
A
→B
+USD 3,900 revenue
Pop-up suggesting a bigger credit pack
Checkout
A
→B
+57% ARPU
Gift category dropdown in a cleaner layout
Other
A
→B
+19.31% completed quote requests
Removing repeated form fields
Lead form
A
→B
+12.52% completed requests
Making the profession field required
Lead form
A
→B
+16.93% completed requests
Floating labels on a quote form
Lead form
A
→B
ecommerce CVR 1.83% to 1.96%
Desktop mini cart redesign
CartCart drawers & slide carts
A
→B
CVR 2.64% to 3.18%
Green USP icons with two-line copy
HomepageUSP bars & benefit icons
LiftArchive covers 45 A/B tests that VWO has published. Each page has our own summary and commentary, with a link to the original case study. Most are on product page (9), collection page (5), site-wide (5).