Pop-up suggesting a bigger credit pack: +USD 3,900 revenue
Commentary byLiftArchiveOur analysis, not theirsA pop-up that offered a larger virtual credit pack, framed as extra savings, raised Paltalk's revenue by USD 3,900 over the control.
Wingify Services ran the test with Paltalk's team, and it was published as a VWO case study.
The test ran 40 days with a 50/50 split.
- Revenue: +USD 3,900 for the pop-up version over the 40-day test.
- Only an absolute revenue figure was shared. No percentage lift, average order value change or purchase rate was reported.
- It is not stated whether the pop-up changed the number of purchases. The new version is now live for all users.
The change
After a pack is chosen, a pop-up offers a larger pack for extra savings.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Users picked from eight virtual credit packs, used to send virtual gifts, with no further prompt.
Variant
Each time a user selected a pack, a pop-up asked if they wanted a higher value pack to save more.
Why it likely won
Our reading of the result, not the practitioner's claim.
- With eight packs, many users were unsure what to buy. A clear suggestion gives them a simple next step.
- Framing the bigger pack as savings makes the upgrade feel like a better deal rather than a bigger spend.
- The prompt appears right after a choice, when users are already set on buying.
Caveats: The result is an absolute dollar amount with no rate or significance level, so its size relative to total revenue is unknown. It is vendor-reported.
Who ran it
VWO ran this test and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on VWO →
How to run this test on your site
- Hypothesis
- If we suggest the next larger pack with its savings after a user picks one, then average order value will rise because the upgrade feels like a better deal at the moment of choice.
- Primary metric
- Revenue per visitor to the purchase page
- Guardrails
- Purchase conversion rate
- Pop-up dismissal or exit rate
- Refund requests
- Who should test it
- Apps and SaaS products that sell credits, tokens or usage packs in tiers with volume discounts. It is less likely to help when there is only one size, or when discounts between tiers are small.
Questions
Do upsell pop-ups increase revenue?
They can when the offer is clearly better value.
Paltalk's savings pop-up added USD 3,900 over 40 days, but no rate was shared.
When should an upsell appear?
Right after a user makes a choice works well, because they have already decided to buy. Watch that it doesn't cause drop-offs.