BODYGUARDZ account page redesign: +12.09% product registrations
Commentary byLiftArchiveOur analysis, not theirsRedesigning the BODYGUARDZ account page with fewer links and prominent CTAs lifted successful screen protector registrations by 12.09% over 13 days.
Wingify Services ran this test for BODYGUARDZ, and it was published as a VWO case study.
Several changes shipped together, so the result reflects the whole redesign rather than one element.
- Successful screen protector registrations: +12.09% relative lift over 13 days.
- The same redesign was run for desktop users, where the case study reports a 37.67% uplift.
- No sample size or confidence level was shared.
- The metric is registrations, not purchases.
The change
The variant replaces redundant links with direct buttons to register and view products.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Menu options on the account page were hard to reach, and on mobile the account menu vanished once you opened any account page. The copy was confusing, and it took several clicks to reach the product.
Variant
Redundant links were removed and prominent CTAs were added that went straight to registering a product and viewing registered products.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Direct CTAs cut out the extra clicks that stood between users and registering.
- Keeping navigation available on mobile account pages stops people from getting stuck.
- Removing redundant links and confusing copy makes the main task clearer.
Caveats: This was a bundled redesign, so no single change can be credited. It ran for 13 days with no confidence level shared, and the metric is registrations rather than purchases.
Who ran it
VWO ran this test for BODYGUARDZ and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on VWO →
How to run this test on your store
- Hypothesis
- If we remove redundant links from the account page and add clear buttons for its main tasks, then more users will complete those tasks because they reach them in fewer clicks.
- Primary metric
- Completed registrations from the account page
- Guardrails
- Purchases from logged-in users
- Support contacts about accounts
- Who should test it
- Stores where customers use the account area for a key task, such as warranty registration, reorders or subscriptions. If few people log in, there is not much traffic to move.
Questions
What should an ecommerce account page include?
Clear links to the tasks customers come for, such as orders, registrations and reorders.
Remove links that repeat or lead nowhere useful.
Why does mobile account navigation matter?
If the menu disappears on inner account pages, mobile users can get stuck.
Keeping it in reach is a simple fix to test.
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