SaaS site-wide A/B tests
8 A/B tests with real results, shared by the agencies, tools and companies that ran them.
A
→B
+73.30% resource page traffic
'Resources' added to the top nav
Site-wideVWO
A
→B
+49% NPS supporters
Top navigation with mega-menus
Site-wideAvid
A
→B
8.30% to 9.88% demo visits
'Book a Demo' button in mobile header
Site-wideCopado
A
→B
+13% conversion rate for NetworkLessons
Small top bar tweaks
Site-wideNetworkLessons.com
A
→B
about +20% conversions
Page goal as the first text link in content
Site-widePatrick McKenzie
A
→B
more trials, but sales roughly halved
Full site redesign and merger
Site-widePatrick McKenzie
A
→B
+10% trial sign-ups, purchases flat
Full site and app redesign
Site-widePatrick McKenzie
A
→B
-10% trial conversion
New 99designs logo vs original logo
Site-widePatrick McKenzie