Insurance A/B Tests: Real Results (~21 entries)
19 A/B tests with real results, shared by the practitioners who ran them.A
→B
+133.38% CTA clicks
Above-the-fold contact CTA button added
Landing pageDigital NRG
A
→B
+340% emails
'Email My Quote' pop-up for idle mobile visitors
Landing pageAB Tasty
A
→B
+23.47% submissions
Quote reminder widget for returning abandoners
Landing pageAB Tasty
A
→B
+140.33% application submissions
FAQs moved above the quote area
Landing pageAB Tasty
A
→B
+55.18% kit submits
Segment-tailored pop-in for lingering visitors
Landing pageAB Tasty
A
→B
+10% quotes
Data-privacy message on quote form for one segment
Lead formGroupama
A
→B
winner, figures not shared
Clearer car insurance ad landing page
Landing pagePerformics India
A
→B
winner
Shorter health insurance ad page with '2 Steps' CTA
Landing pagePerformics India
A
→B
+38% leads
Stronger hero and 'Free' quote CTA on car insurance page
Landing pagePerformics India
A
→B
+25% leads
Full form above the fold on health insurance page
Landing pagePerformics India
A
→B
+31.23% form submissions
Multi-step life insurance quote form
Lead formReassured
A
→B
+75% conversion rate
Custom PPC landing pages for a public adjuster
Landing page
KlientBoost
KlientBoostA
→B
Winner
'Get coverage within 24 hours' headline lifted Reliant One step 1
Landing pageKlientBoost
KlientBoostA
→B
+433% clickthrough
Simpler homepage banner with a clear CTA
HomepageHumana
A
→B
+192% clickthrough
'Shop' instead of 'explore' banner CTA
HomepageHumana
A
→B
+32% to quote pages
Insurance coverages page with images and previews
OtherOuterBox
A
→B
+2% product page progression
Intent-led insurance homepage
HomepageOuterBox
A
→B
up to +15% to quote page
Reassurance banners on a car insurance form
Lead formDirectAsia Insurance
A
→B
CTR 17.79% to 17.01%
Rounded 'Start' box on insurance quote page
Landing page
MarketingExperiments
MarketingExperiments