Custom PPC landing pages for a public adjuster: +75% conversion rate
Test run byKlientBoostCRO agency
Commentary byLiftArchiveOur analysis, not theirsConversion rate rose 75% and conversion volume 103% after The Clear Choice sent paid traffic to custom landing pages.
KlientBoost ran the work for the Southern California public insurance adjuster over nine months and published it as a case study PDF.
The pages came with call tracking, geo bidding and remarketing, so the result is for the whole bundle, not the pages alone.
- Conversion rate: +75%, as reported by the agency.
- Conversion volume: +103% after nine months of work.
- Cost per conversion: down 60%.
- Click-through rate: +52%, so the ads improved as well as the pages.
- The design of the custom pages was not shared, so the specific page changes are unknown.
Control
The case study says the company had little to no PPC presence before the engagement. The earlier pages and campaigns are not described.
Variant
KlientBoost built custom landing pages for the paid campaigns. At the same time it set up Google Ads, call tracking, geographic bid targeting and remarketing.
Why it likely won
Our reading of the result, not the practitioner's claim.
- A page built for one search intent, such as an insurance claim dispute, keeps the message tight.
- Call tracking may have started counting phone leads that were missed before, which can raise reported conversions.
- Remarketing brings back visitors who were not ready on the first visit, which helps both rate and volume.
Caveats: Agency-reported before/after of a nine-month paid-media engagement starting from a thin PPC baseline. Call tracking was added at the same time, which may have changed what counted as a conversion, and no sample size or significance was shared.
Who ran it
KlientBoost ran this test for public insurance adjuster and published the results (KlientBoost case study (PDF)). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on KlientBoost →
How to run this test on your site
- Hypothesis
- If we send each paid campaign to a landing page written for that claim type, then more visitors will call or submit a form because the page matches why they searched.
- Primary metric
- Leads (calls plus forms) per paid visitor
- Guardrails
- Cost per lead
- Share of leads with a valid claim
- Call answer rate
- Who should test it
- Professional service firms like adjusters, law firms and consultants that sell to people with an urgent problem. It matters less if your ads already point to well-matched pages.
Questions
Do public adjusters need dedicated landing pages for PPC?
It usually helps to match the page to the search, such as a specific type of claim.
Test against your current page before rolling it out.
Why does call tracking matter when judging landing page results?
Without it, phone leads are invisible. Adding it mid-way can make conversions look higher even if the page did not change behavior.
Can the 75% lift be credited to the landing pages?
Not on its own. Bidding, remarketing and tracking changed at the same time.
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