Comparison charts & tables on product pages: A/B tests

10 A/B tests with real results, plus 18 ideas, shared by the practitioners who ran them.

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+$32,884 per month

Added comparison table of key attributes to product pages

Product pageComparison charts & tables@oliverkenyon

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+7.68% revenue per visitor

Added a value comparison chart

Product pageComparison charts & tables@DaveDiederen

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B

+10.27% profit/visitor

One-screen comparison table on product page

Product pageComparison charts & tablesVasta

A

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+13.9% checkouts

Mattress product page copy rewrite

Product pageHeadlines, product titles & copyGrowthRock

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B

+6.2% conversion rate

Side-by-side Hypervolt model comparison

Product pageComparison charts & tablesSplitBase

A

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+3.9% conversion rate

Absorbency shown as 'X tampons worth'

Product pageHeadlines, product titles & copyTAG

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B

+22.8% revenue per visitor

Skin-type comparison table on kit page

Product pageComparison charts & tablesConversion Fanatics

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no clear result, leaned worse

Competitor prices above Add to Basket

Product pageComparison charts & tablesPaperstone

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+10.67% conversion rate

Price comparison box below Add to Basket

Product pageComparison charts & tablesPaperstone

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+2.6% RPV, flat

'Help me choose' comparison modal on product page

Product pageComparison charts & tablesConvertibles

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Idea, no result yet

Add a comparison chart built around the customer's real alternative

Product pageComparison charts & tables@DaveDiederen

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Idea, no result yet

Add a us-vs-them comparison chart to problem-solving PDPs

Product pageComparison charts & tables@DaveDiederen

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Idea, no result yet

Add a comparison table versus competitors

Product pageComparison charts & tables@DaveDiederen

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Idea, no result yet

Add a comparison chart against named competitors

Product pageUSP bars & benefit icons@DaveDiederen

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B

Idea, no result yet

Add a comparison section to the product page

Product pageComparison charts & tables@DaveDiederen

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Idea, no result yet

Comparison table vs alternatives

Product pageComparison charts & tables@kasper_dolk

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Idea, no result yet

Use tabs in comparison tables, one alternative per tab

Product pageComparison charts & tables@kasper_dolk

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Idea, no result yet

Comparison table that also answers objections

Product pageComparison charts & tables@kasper_dolk

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Idea, no result yet

Product image set: lifestyle context, multiple angles, texture close-ups

Product pageComparison charts & tables@DaveDiederen

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Idea, no result yet

Add a comparison image to the PDP media slider

Product pageComparison charts & tables@kasper_dolk

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B

Idea, no result yet

Add a comparison table against competitors

Product pageComparison charts & tables@kasper_dolk

A

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B

Idea, no result yet

Turn media slider into sales slides: results, how-to, comparisons, reviews

Product pageReviews & star ratings@kasper_dolk

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Idea, no result yet

Media gallery slides that handle objections and compare to alternatives

Product pageReviews & star ratings@kasper_dolk

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Idea, no result yet

State your differences in short 'X vs Y' lines instead of a full table

Product pageComparison charts & tables@kasper_dolk

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Idea, no result yet

Earbuds product page rebuild with 7 psychology changes

Product pageReviews & star ratings@stoykovallex1

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Idea, no result yet

Comparison table using green for you and color psychology

Product pageComparison charts & tables@kasper_dolk

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Idea, no result yet

Visual comparison table with numbered, percentage-backed claims

Product pageComparison charts & tables@kasper_dolk

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Idea, no result yet

Turn post-purchase survey answers into PDP tests

Product pageMoney-back guarantee & returns@kasper_dolk