Side-by-side Hypervolt model comparison: +6.2% conversion rate
Test run bySplitBaseCRO agency
Commentary byLiftArchiveOur analysis, not theirsAdding a feature that lets visitors compare Hypervolt models side by side lifted conversion rate by 6.2%.
SplitBase ran this A/B test for Hyperice. Research had found that mobile shoppers had trouble telling the models apart.
- Conversion rate: +6.2% against the version without the comparison.
- Sample size, duration and confidence level were not shared.
The change
A side-by-side model comparison added to the page.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Pages offered no easy way to see how the Hypervolt models differed. Mobile visitors in particular struggled to understand the differences.
Variant
A comparison feature was added so visitors could see the Hypervolt models side by side.
Why it likely won
Our reading of the result, not the practitioner's claim.
- When shoppers can't tell models apart, many put off the choice. A comparison removes that blocker.
- Lining up features side by side is easier on a small screen than flipping between product pages.
- Seeing what the pricier model adds helps shoppers feel sure they picked the right one.
Caveats: The source says only that a compare feature was tested; where it sat on the site (product or collection page) is our guess. No sample size, duration or confidence level was published.
Who ran it
SplitBase ran this test for Hyperice and published the results (SplitBase case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on SplitBase →
How to run this test on your store
- Hypothesis
- If we add a side-by-side comparison of our product models, then conversion rate will rise because shoppers who are unsure which model to pick can decide quickly.
- Primary metric
- Conversion rate
- Guardrails
- Average order value
- Mix of models sold
- Add-to-cart rate
- Who should test it
- Brands selling several versions of one product at different prices, like devices or appliances. If you sell one model, or the versions differ only in color, a comparison adds little.
Questions
Do comparison charts increase conversions?
They can when shoppers are confused between models.
Here, letting visitors compare Hypervolt models lifted conversion rate 6.2%.
What should a product comparison show?
The few features that really differ between models, plus price.
Too many rows make the choice harder, not easier.
Does a comparison chart work on mobile?
It can, if it is built for a narrow screen.
This test was prompted by mobile visitors who struggled to tell models apart.
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