Popup showing the viewed product with 10% off: +55% subscribers
Test run byOptiMonkTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsReplacing generic sign-up offers with a popup that showed the exact product being viewed, with 10% off that product, lifted Whiskynet's subscribers by 55% and purchases by 6.6%.
OptiMonk ran this for the spirits retailer and published it as a case study.
It was a before/after result, not a split test.
- Subscribers: +55%.
- Purchases: +6.6%.
- Separate category-page popups added a further +19.1% subscribers, not counted above.
- Not a split test, and the comparison period was not stated.
The change
Generic sign-up offer becomes a popup featuring the viewed product at 10% off.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
Product pages used generic sign-up offers, such as a standard newsletter popup.
Variant
An AI-built popup showed the product the visitor was viewing, such as a specific gin, with a 10% discount on that item. The tool made a matching popup for each of more than 1,000 products.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Showing the item already on screen makes the offer feel like part of the visit, not an interruption.
- A discount on the exact product is easier to value than a general store-wide code.
- Premium spirits buyers often compare before buying, so a timely offer on the item in view can tip the choice.
- The bigger gain in subscribers than purchases suggests many people signed up but did not buy right away.
Caveats: This was a before/after result with no stated comparison basis, sample size or duration. Results are vendor-reported, and an AI tool from the vendor made the popups.
Who ran it
OptiMonk ran this test for Whiskynet and published the results (OptiMonk case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on OptiMonk →
How to run this test on your store
- Hypothesis
- If we replace our generic sign-up popup with one that shows the product being viewed and a discount on it, then more visitors will subscribe and buy because the offer matches what they already want.
- Primary metric
- Email sign-up rate
- Guardrails
- Purchase conversion rate
- Discount cost per order
- Revenue per visitor
- Who should test it
- Stores with large catalogs and lots of traffic landing straight on product pages, such as from ads. Stores with a few products can build these popups by hand, and stores that avoid discounts should test a non-discount version.
Questions
What is a product-matched popup?
It is a popup that shows the item the visitor is looking at and makes an offer on it.
Tools can generate one for every product automatically.
Is a product-specific discount better than a sitewide one?
Here it lifted subscribers by 55% over generic offers.
It was a before/after comparison, so test it on your own traffic.
Should I change popups by category too?
Whiskynet also tailored popups on category pages, which added 19.1% more subscribers.
Tailor them to whatever the visitor is browsing.
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