Key details up top plus trust signals: +61% brochure clicks
Commentary byLiftArchiveOur analysis, not theirsMoving key programme details into the first screen and adding accreditations and alumni testimonials lifted Download Brochure clicks by 61.15%.
The CRO agency ConvertPolo ran the mobile test for TimesPro on its IIM Indore EPHM healthcare management page, published as a VWO case study.
The changes were bundled, so the result reflects the whole package.
- Download Brochure clicks: up 61.15%.
- Brochure clicks are an early lead signal, not enrolments.
- Baseline rates, sample size and duration were not shared.
The change
Key facts move to the top; accreditations and alumni testimonials are added.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
A mobile course page with a cluttered first screen and programme details spread across the page.
Variant
Key details moved to the top, a simpler layout, and trust signals added, including accreditations and alumni testimonials.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Visitors found the main facts without hunting through the page.
- Accreditations and alumni stories gave reasons to trust the programme early.
- A cleaner layout made the next step easier to see on a small screen.
Caveats: Several changes shipped together on mobile only, so no one element can be credited. Sample size and duration were not shared.
Who ran it
ConvertPolo ran this test and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on ConvertPolo →
How to run this test on your site
- Hypothesis
- If we put the key programme facts and proof of credibility in the first screen, then more visitors will download the brochure because they can judge the course quickly and trust it.
- Primary metric
- Download Brochure click rate
- Guardrails
- Brochure form completion rate
- Apply Now clicks
- Lead quality from brochure downloads
- Who should test it
- Course providers and other lead-gen businesses whose credibility depends on accreditation or alumni outcomes. Less useful if trust signals are already prominent on your page.
Questions
Do testimonials help course landing pages convert?
They often do for high-consideration courses. In this bundled test, adding alumni testimonials and accreditations was part of a 61% lift in brochure clicks.
What should go in the first screen of a course page?
The facts people need to decide whether to read on, such as who it is for, format, duration and the awarding institution.
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