Mobile menu with images and Best Sellers on top: +107% revenue
Commentary byLiftArchiveOur analysis, not theirsRebuilding the mobile menu with category images and Best Sellers and New Arrivals at the top lifted revenue by 107% for ethnic fashion brand My Sanskritam.
The agency ConvertPolo ran the test, and it was published as a VWO case study.
Purchase value per visitor rose 98.86% and conversion 38%.
- Revenue: +107% against the plain-text menu.
- Purchase value per visitor: +98.86%.
- Conversion: +38%.
- These lifts are very large for a menu change, and no sample size or significance was shared, so treat them with care.
The change
Plain list replaced by image-led menu with top picks first
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mobile hamburger menu was a flat, plain-text list with no visual hierarchy.
Variant
The menu was restructured, with images for each category. Best Sellers and New Arrivals were tagged and placed at the top.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Category images let shoppers recognize what they want faster than reading a list.
- Putting Best Sellers and New Arrivals first sends visitors to high-intent, popular items.
- A clearer hierarchy cuts the effort of scanning a long, flat list on a small screen.
Caveats: No sample size, duration or significance was published, and lifts this large are rare for a navigation change. The figures are agency- and vendor-reported.
Who ran it
ConvertPolo ran this test for My Sanskritam and published the results (VWO case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on ConvertPolo →
How to run this test on your store
- Hypothesis
- If we add category images and put Best Sellers and New Arrivals at the top of the mobile menu, then more visitors will find products and buy, because the menu becomes faster to scan.
- Primary metric
- Revenue per visitor on mobile
- Guardrails
- Conversion rate
- Menu engagement rate
- Page load time
- Who should test it
- Mobile-first stores with a visual catalog and a plain-text menu. It matters less if most visitors land straight on product pages from ads and rarely open the menu.
Questions
Should I add images to my mobile menu?
For visual products it can help. Here a menu with category images and top picks first was reported to lift revenue by 107%.
What should go at the top of a mobile menu?
High-intent sections like Best Sellers and New Arrivals are strong candidates, since many shoppers want to see what is popular or new.
Are 100% revenue lifts from menu tests realistic?
They are unusual. Without a sample size or significance, treat a figure like this as a sign to test, not a forecast.
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