Quiz popup with a 5% off yes/no opener: about 2x email sign-ups
Test run byOptiMonkTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsDesert Does It, a small truck interior accessories brand, replaced its earlier email sign-up approach with a short quiz popup that opened with a yes/no question and a 5% discount, and its email sign-up rate roughly doubled.
The popup converted 5.77% of the visitors who saw it.
The result was published as an OptiMonk case study, with the ecommerce agency Budai Media behind the popup, and it compares before and after rather than running a split test.
- Email sign-up rate: about double the earlier approach. The baseline rate was not shared, so the size of the jump can't be checked.
- Popup conversion: 5.77% of visitors who saw the popup finished the questions and gave an email.
- Ecommerce conversion rate: OptiMonk reports 4.96%. How this was measured, and over what period, was not shared.
- No split test: this compares results before and after the popup went live, so other changes in that period may have played a part.
The change
A one-step email form becomes a short quiz that starts with a yes/no question. The earlier popup's exact layout was not shared.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The brand's previous email sign-up approach. The case study does not describe what it looked like or how well it converted.
Variant
A multi-step quiz popup for new visitors, shown on exit intent or after 5 seconds. It opened with a yes/no question for 5% off, asked a few questions such as which vehicle the shopper was buying for, then asked for an email, with an optional phone number step that raised the discount to 10%.
Why it likely won
Our reading of the result, not the practitioner's claim.
- A yes/no first question asks for almost nothing, so more people start. Once they have started, they are more likely to finish.
- Questions about the shopper's vehicle make the popup feel like help with choosing a product, not just a request for an email.
- The phone number step was optional and paid an extra 5%, so it added value without blocking the email sign-up.
- Showing it only to new visitors, on exit intent or after 5 seconds, kept it away from returning customers.
Caveats: This is a before/after comparison, not an A/B test, and the earlier sign-up rate was not shared. The numbers come from a popup vendor's case study, and the sample size and test period were not given.
Who ran it
OptiMonk ran this test for Desert Does It and published the results (OptiMonk case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on OptiMonk →
How to run this test on your store
- Hypothesis
- If we replace our standard email popup with a short quiz that opens with a yes/no question and a discount, then more new visitors will sign up because the first step is easy and the questions feel useful.
- Primary metric
- Email sign-up rate among new visitors who see the popup
- Guardrails
- Ecommerce conversion rate
- Discount cost per order
- Popup close rate and bounce rate
- Who should test it
- Stores where the right product depends on the shopper's situation, like a vehicle, size or skin type. It probably adds less for stores with a small, simple catalog where there is nothing to match.
Questions
Do quiz popups get more email sign-ups than regular popups?
They can, because an easy first question gets people started and they tend to finish what they start.
In this case the sign-up rate roughly doubled, but without a split test it is hard to say how much was the quiz itself.
Should a popup ask for a phone number too?
Making it optional and adding a bigger reward, like 10% instead of 5%, lets you collect SMS contacts without losing email sign-ups.
Asking for both up front usually means more people drop off.
When should a sign-up popup appear?
Desert Does It showed the popup on exit intent or after 5 seconds, to new visitors only.
That keeps it away from returning customers who are already subscribed.
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