Three-step 10% off popup: purchase rate 2.19% to 2.41%
Test run byOptiMonkTesting and CRO tool
Commentary byLiftArchiveOur analysis, not theirsReplacing a simple sign-up popup with a three-step 10% off popup moved Alef Bet's purchase rate from 2.19% to 2.41%, which OptiMonk reports as a 10.02% lift in sales.
OptiMonk ran the campaign for the Judaica jewelry brand and published it as a case study.
The comparison is old popup versus new popup, not a clear split test.
- Purchase rate: 2.19% with the old popup, 2.41% with the new one.
- Sales: OptiMonk reports a 10.02% uplift from that purchase-rate gain.
- Popup sign-up rate: 17.01%, from 1,235 sign-ups on 7,261 impressions.
- The old popup's sign-up rate is not shared, so the list-growth gain can't be measured.
The change
A single sign-up form becomes a three-step flow ending in a coupon and bestsellers.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
A simple one-step popup asking visitors to sign up for the email and SMS list.
Variant
A three-step popup shown to first-time visitors after 5 seconds. Step one offers 10% off with a "Grab 10% off" button and a "No, thank you, I prefer full price" decline, step two asks for first name and email, and step three shows the coupon code with bestseller recommendations.
Why it likely won
Our reading of the result, not the practitioner's claim.
- A one-click yes on the first step is easier than facing a form straight away.
- The playful decline line makes saying no feel like turning down money.
- Showing bestsellers next to the fresh coupon gives new visitors a clear next step to buy.
Caveats: This compares the old popup with the new one, not two versions running at the same time, so traffic or seasonal changes could explain part of the gap. The figures come from the vendor, with no test length or significance shared.
Who ran it
OptiMonk ran this test for Alef Bet and published the results (OptiMonk case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on OptiMonk →
How to run this test on your store
- Hypothesis
- If we replace our one-step sign-up popup with a three-step flow (offer, then form, then coupon with bestsellers), then purchase rate will rise because a small first yes makes sign-up easier and the coupon screen points new visitors to products.
- Primary metric
- Purchase rate of first-time visitors
- Guardrails
- Popup sign-up rate
- Average order value
- Bounce rate
- Who should test it
- Stores that already run a welcome discount popup and get many first-time visitors. If your products sell without discounts or your brand avoids pushy copy, test the decline wording carefully.
Questions
Do multi-step popups convert better than single-step ones?
Often they do, because the first step asks only for a click.
Here the three-step version was followed by a higher purchase rate, though it was not a clean split test.
What is a good popup sign-up rate?
OptiMonk cites 5 to 7% as typical. This popup reached 17.01%, but rates vary a lot by offer, traffic source and timing.
Should I show products after someone signs up in a popup?
It can help. A new subscriber holding a fresh coupon is ready to shop, so showing bestsellers gives them a quick place to start.
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