Vahe Baghdasaryan
Subscription app paywall consultant · Tangent (now part of Superwall) · x.com/vahebagdasar
6 A/B tests with real results, shared by Vahe Baghdasaryan.
A
→B
2.7% → 3.24% (over +20%)
Promo paywall that shows the 50% discount
PaywallPaywall discount and offer
A
→B
+17.02% ARPU
Short paywall with trial toggle and reviews
PaywallFree trial
A
→B
+31% install-to-trial; +64% revenue
Short paywall with two plans for a party game
PaywallFree trial
A
→B
+72% install-to-trial
Short paywall with a review and a results stat
PaywallFree trial
A
→B
Average +15–17% ARPU across tests
'End your trial now' discount offer
PaywallPaywall discount and offer
A
→B
D90 ARPU $2.23 → $2.89 (+30%)
$1.99 paid 30-day trial instead of monthly
PaywallFree trial
LiftArchive covers 6 A/B tests that Vahe Baghdasaryan has published. Each page has our own summary and commentary, with a link to the original case study. Most are on paywall (6).