Paywall discount and offer A/B tests

10 A/B tests with real results, shared by the apps, agencies and tools that ran them.

A

→

B

+50% conversion rate (7.3% overall)

Paywalls matched to user context

PaywallPaywall placement and targetingJourneyStamp

A

→

B

2.7% → 3.24% (over +20%)

Promo paywall that shows the 50% discount

PaywallPaywall discount and offerVahe Baghdasaryan

A

→

B

+20% revenue

Discounted first week as an intro offer

PaywallPaywall discount and offerFlibbo

A

→

B

Average 2.9x conversion on Android and iOS

Animated frog character paywall

PaywallPaywall designCoinStats

A

→

B

About 10x more money

Upgrade offer in-app instead of push or email

RetentionPaywall discount and offerLose It!

A

→

B

+8.3% ARPU; about +$14.7K/month proceeds (about $177K/year)

Three-tier cascading paywall offers

PaywallPaywall discount and offerSuperwall

A

→

B

Average +15–17% ARPU across tests

'End your trial now' discount offer

PaywallPaywall discount and offerVahe Baghdasaryan

A

→

B

+50% conversion; +62.5% proceeds per user; yearly share +30%

Discount badge and weekly-equivalent price

PaywallPaywall discount and offerStardust

A

→

B

6.3% → 5.9% conversion to paying

Adding a 30%-off web option next to IAP

PaywallPaywall discount and offerRevenueCat

A

→

B

More trial starts, but refunds rose by more than the gain

Unclosable discount offer after dismiss

PaywallPaywall discount and offerBoldVoice