Promo paywall that shows the 50% discount: 2.7% to 3.24% conversion
Test run byVahe BaghdasaryanTangent (now part of Superwall)
Commentary byLiftArchiveOur analysis, not theirsA redesigned promo paywall that showed the 50% discount as a price chart lifted paywall-view-to-subscription conversion from 2.7% to 3.24%, a gain of over 20%.
Vahe Baghdasaryan's agency, Paywalls.Design, ran this test for a crypto portfolio tracking app, and it was published on the RevenueCat blog. Several design and copy changes shipped together.
- Paywall view to subscription: up from 2.7% to 3.24%, a relative gain of over 20%.
- This is a bundled result. Framing, chart, visuals and copy changed together, so no single element gets the credit.
- Not shared: sample size, test length, revenue per user or retention of the new subscribers.
The change
The discount is shown as a price chart with a return-to-full-price marker, not just a badge.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The app's original promo paywall, shown to freemium users to convert them into paid subscribers.
Variant
A redesigned promo paywall framed around "Buy The Dip", with a price chart showing the 50% drop and a "Back to $15.99/month" marker. It added bold gradients and a "SALE" callout, and the copy read like an insider tip.
Why it likely won
Our reading of the result, not the practitioner's claim.
- "Buy The Dip" is a phrase crypto users already act on, so the offer read as a smart move rather than a generic sale.
- A chart with a return-to-full-price marker makes the discount concrete and suggests it won't last.
- Bold visuals and a clear sale label make the offer hard to miss on a screen users often skip.
Caveats: Several design and copy changes shipped at once, and sample size and duration were not shared. The result was reported by the agency that designed the winning paywall.
Who ran it
Vahe Baghdasaryan ran this test. Source: RevenueCat blog. The numbers are theirs; the summary and commentary on this page are ours.
How to run this test on your app
- Hypothesis
- If we show our promo discount as a visual price drop with a return-to-full-price marker, then paywall-to-subscription conversion will rise because the saving feels real and time-limited.
- Primary metric
- Paywall view to subscription conversion
- Guardrails
- Revenue per paywall view
- Renewal rate when the discount ends
- Refund rate
- Who should test it
- Freemium apps that run discount offers to convert free users. The framing works best when it matches language your users already know; a borrowed trading phrase may fall flat outside finance apps.
Questions
Why show a discount as a chart instead of a badge?
A chart shows the price falling and where it will return to, which makes the saving feel concrete and temporary. A plain percentage is easier to ignore.
Can I reuse "Buy The Dip" in a non-crypto app?
The point is to use language your users already act on.
Find the equivalent phrase in your own category instead of copying this one.
Does a 20% lift on a 2.7% base matter?
Yes, for a promo shown to a large freemium base.
Confirm it with a large enough sample, since small absolute changes are easy to misread.
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