Online Dialogue
CRO agency · onlinedialogue.nl
6 A/B tests with real results, shared by Online Dialogue.
A
→B
more completed bookings
Booking details moved above the fold
Checkout
A
→B
more completed bookings
Leaner 'check account' booking step
Checkout
A
→B
+26% conversion rate
Functional homepage redesign for B2B buyers
HomepageLayout, fonts & visual design
A
→B
at least +13% conversions
Clear 'book a hotel room' button
Other
A
→B
fewer conversions
Promoting last-minute deals on booking page
Other
A
→B
no significant effect
Free coffee and Wi-Fi as reasons to book
Other
LiftArchive covers 6 A/B tests that Online Dialogue has published. Each page has our own summary and commentary, with a link to the original case study. Most are on other (3), checkout (2), homepage (1).