Booking details moved above the fold: more completed bookings
Test run byOnline DialogueCRO agency
Commentary byLiftArchiveOur analysis, not theirsMoving the details guests need to confirm their room above the fold on Van der Valk's 'check account' step gave a high uplift in completed bookings.
Online Dialogue ran the A/B test for the Dutch hotel group.
The source gives no figure for the lift.
- Completed bookings: a high uplift versus the original, per the source. No percentage or sample size is shared.
- Two follow-up tests removed more unneeded content and put more focus on the email field. Both also won on completed bookings.
The change
Booking details moved from low on the page to above the fold
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The 'check account' step, where guests enter their email address and check the booking after picking a room. The booking details sat lower on the page, and many visitors dropped off here.
Variant
The information guests need to check they picked the right room was moved above the fold.
Why it likely won
Our reading of the result, not the practitioner's claim.
- Guests could confirm the right room at a glance, so the step felt easier and they moved on.
- The follow-up wins suggest guests weren't there to review their booking. They wanted to get through the step, so less content helped.
- Fewer things to read on a form step means fewer reasons to stop.
Caveats: Hotel booking site (travel, treated here as lead-gen). The source reports a high uplift in completed bookings but gives no figure, sample size or duration.
Who ran it
Online Dialogue ran this test and published the results (Online Dialogue case study). The numbers are theirs; the summary and commentary on this page are ours.
Read the original case study on Online Dialogue →
How to run this test on your site
- Hypothesis
- If we move the key booking details above the fold on the account step, then more visitors will complete the booking because they can confirm their choice without scrolling.
- Primary metric
- Completed bookings per visitor reaching the step
- Guardrails
- Booking errors or wrong-room complaints
- Email capture rate
- Time to complete the step
- Who should test it
- Booking and lead-gen flows with a step where many people drop off, especially on mobile where the fold is short. Use your funnel data to find that step first. If the step already shows key details up top, look at removing content instead.
Questions
Should booking details sit above the fold during checkout?
Usually yes, in short form. Guests want to confirm they picked the right room or dates without hunting, and that helps them move on.
How do I find which booking step to fix first?
Look at your funnel for the step with the biggest drop-off.
Then watch session recordings of that step to see where people hesitate.
Does removing content from a form step help?
Often. Van der Valk's follow-up tests that cut unneeded content and focused on the email field both won on completed bookings.