Customer Logo ('Trusted by') A/B Tests
18 A/B tests with real results, shared by the practitioners who ran them.A
→B
+12% visit-to-lead conversion
SMS API product page redesign
Landing pageBandwidth
A
→B
+24.49% booking value
Hero lead form swapped for booking buttons
HomepageHaller Enterprises
A
→B
+5% conversions
Homepage slider replaced with value headline
HomepageMeddelandelån Sverige
A
→B
+5.21%
Brochure form with social proof and 'optional' labels
Lead formSpringest
A
→B
36% to 40.3% (+12%)
Customer logos on trial sign-up page
Signup pageTeamleader
A
→B
+32.57% sales
Money-back guarantee and app store icons on sign-up
Signup pageUnderstand Quran Academy
A
→B
+1.25% conversions
McAfee SECURE badge on a resume builder's cart
CheckoutUptowork
A
→B
+376% leads
Country-specific customer logos on trial and demo pages
Free trialVWO
A
→B
+32% to payment page
'Start Now' CTA, new colors and trust badges
HomepageConversion UP
A
→B
+34% form submissions
Black-and-white customer logos on a demo page
Demo requestWorkZone
A
→B
Conversion increased for those regions (no figure)
Extra confirmation step for some regions lifted Nitro's conversion
CheckoutNitro
A
→B
+13.2% trial take-up
Security seal on the free trial offer page
Free trial
MarketingExperiments
MarketingExperimentsA
→B
+20% conversions
Celebrity spokesperson added to an inquiry form
Lead formHomEquity Bank
A
→B
conversion rate up
Retiree association CEO featured on landing page
Landing pageHomEquity Bank
A
→B
+65% conversion
Short Book a Demo page with headline, logos and form
Demo request
Apexure
ApexureA
→B
+5% demo page visits
Logos, testimonials and split paths on home page
HomepagePOSist
A
→B
+20% demo sign-ups
Narrower demo form with logos and testimonials
Demo requestPOSist
A
→B
~14% vs 7-9%
Polished sign-up page lost to plain control
Lead formMarketingExperiments
MarketingExperiments